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Essay / Swot Analysis: Mission: Under Armor: SWOT Analysis
This is a major plus for the company since their value chain is similar to that of its competitors. The design is based on the raw material network. This network is composed of both natural and synthetic fibers. Production networks, speaking of clothing manufacturers, are at the center of the marketing stage. An example of this in North America would be garment factories in the United States using subcontractors, both domestically and in the Caribbean. In Asia, an example would be Asian clothing contractors with subcontractors, both domestically and overseas. The company secures its customers by focusing on export networks. These networks mainly concern retail outlets of branded clothing, as well as worldwide purchasing offices and trading companies. Distribution tends to focus on retail outlets such as department stores, specialty stores, outlet stores, and mail.