The ultimate goal of hotels is to maintain long-term engagement in order to maintain strong social bonds. The Sun and Sea Hotel is devoting additional funds to turn negative word of mouth into positive in hopes of attracting repeat visitors. The hotel must first analyze and ensure that it is aimed at the right clientele. The Island's Convention and Tourism Office has recorded data on where visitors are coming from and the purpose of their trip. After determining the appropriate customer base, the Sun and Sea Hotel must decide whether print, media, or both would be the best marketing effort to attract more visitors to their hotel. Effective printing can include well-known travel magazines. These can be purchased or published in in-flight magazines. Media marketing efforts can be as simple as creating a banner on websites. These two marketing efforts will have a beneficial impact on the hotel with the desired clientele. An example of pronounced marketing efforts is that of the Omni Hotel company which launched omnichannel marketing to reach customers. According to Social Times, “73% of respondents hope to deliver this experience through omnichannel marketing” (Morrison 1). The Sun and Sea Hotel should include as many marketing tactics as possible within the desired budget. This method can be an advantage for the Sun and Sea Hotel