In every field we see visual communication. But knowingly or unknowingly, this is taken for granted. To understand what visual communication is, it is not necessary to visit art galleries or read books related to it. We just need to observe the things that exist around us and in the world for that matter. There are examples of visual communication that we encounter every day, such as mobiles, websites, packaging designs, books, etc. A classic example of visual communication is the clock that is used to keep track of time. But just noticing the things around us cannot facilitate visual communication in all respects. Therefore, when looking at the clock, there are many possibilities for transmitting visual messages. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original EssayVisual Communication vs. ArtThe term “visual communication” is itself a broad expression. Although it is closely related to fine or visual arts, it is more about design than "art". This means that it has a specified goal or objective and the intention of reaching a targeted “audience” or “specific user”. On the one hand, “art” is more expressive by focusing on itself and caring less about the audience, while on the other hand. , “design” is more about “targeted communication”. Its intention is to explore user experience. In short, the key terms that separate “art” from visual communication are “Target”, “Purpose” and “Function”. Visual communication and graphic design. Until recent years, visual communication was called “graphic design”. . It was William Addison Dwiggins, an American designer who coined the term “Graphic Design” to elevate the status of visual arts. With the invention of new media apart from the existing print medium, the term "visual communication" has become popular to facilitate the understanding of the complex nature of the field, thus rightly gaining emphasis in business. When it comes to communication, the general idea is that the key factor for effectiveness is “creativity”. Designers are also believed to be a special type with a strong artistic inclination. Well, the reality is that “creativity” is only part of the entire process of effective communication. A visual communications designer must think outside the box using both sides of their brain, maintaining a methodical approach. , creating systematic communication that clearly conveys the message. In the words of the famous American designer Paul Rand, who designed the famous IBM logo among many other logos, the type of visual communication depends on the approach taken, which can be Analytical approach, conceptual approach or expressive approach. In this type of design, the target market, its nature, its competitors and its existing position are studied and, based on the data, a visual identity is created which, in turn, plays a strategic and fundamental role in attracting sales . and an increase in profit margin. This gives the aesthetic look of the brand. Thus elevating its status in the targeted market. The approach is analytical. “Function and usability” are the top priority in conveying the message in information designs. The main goal is to maintain a good user experience when interacting with information. Orientation graphics, road maps, signage, websites, timetables or schedules are some examples based on "Clarity and precision" which.