from Philip Morris, said: "People might point to these things and say, 'They have too much sugar, they have too much salt […] well. , that's what the consumer wants, and we don't put a gun to their head to eat it. That's what they want. (Moss 267) However, consumers are unconsciously forced to finance food industries that produce junk food. Companies spend a lot of their time and effort manipulating us into buying their products. For example, Kraft's first Lunchables campaign was aimed at an audience of mothers who had too many things to do to take the time to prepare their own lunches for their children. Then they geared their ads to target an even more vulnerable group of people; children. This attracted even more consumers because it gave kids control over what they wanted to eat, as Kraft CEO Bob Eckert said in 1999: “Lunches aren't about lunch. It’s about children being able to prepare whatever they want to eat, anytime, anywhere” (Moss 268). While parents innocently buy Lunchables to save time or satisfy their children's wishes, companies formulate more deceptive marketing plans, study customer psychology in greater detail, and make an excessive amount of charts and graphs to produce a new and addictive product.