Many people think that fashion is all about design or the clothes you wear. In fact, the definition is “a popular way of dressing at a particular time or among a particular group of people” (Fashion). Well, personally I think we got it wrong and there are many other things about fashion that people don't realize. Consumerism and consumerism play a huge role in what and what fashion is today, and not just in terms of design or creators, but also socially and environmentally. Consumerism and consumerism impacts the social and environmental aspect of the fashion industry because of what people buy, why they buy things, what type of things they look for in terms of quality or brand , and also where they go to shop. The impact on the fashion industry is due to the types of things people buy. They buy things for special occasions, holidays or even just because. Most of the time, they don't stop there, and it's not even just about clothes. They usually buy matching jewelry, shoes, and even bags or purses. Sometimes it can get a little out of hand. Most, if not all, designers release a new clothing line every year or season. Releasing a new clothing line every year or season encourages fashion enthusiasts to buy new clothes they don't really need. While some people view this as harmless or helpful to the economy, others believe it encourages mindless consumerism. People buy things not necessarily because they need them, but because they want them. One of the reasons people buy things they don't need is because of advertising. Advertising makes people buy things they don't need because it always makes the product seem much better than it actually is...... middle of paper ... ...or.com/category/fashion/fashion-capitals />.Fletcher, Kate. “Slow mode.” Ecologist 37.5 (2007): 61. Academic research completed.Web. April 28, 2014.Flower, G. “Sustainable Appeal: The Slow Fashion Movement.” » Alive: Canadian Magazine of Natural Health and Wellness 324 (2009): 98-101. CINAHL Plus with full text.Web. May 4, 2014. Shaw, Deirdre et al. “Victim of fashion: the impact of fair trade concerns on the choice of clothing.” Journal of Strategic Marketing 14.4 (2006): 427-440. Commercial SourcePremier. Internet. April 27, 2014. “Stealing Fashion…” Communications of the ACM 40.1 (1997): 10. Academic research completed. Internet. April 26, 2014. Yan, Ruoh-Nan, Karen H. Hyllegard, and LaVon F. Blaesi. “Eco-fashion marketing: the influence of the brand name and the explicitness of the message.” Journal of Marketing Communications 18.2 (2012): 151-168. Premier Business Source. Internet. April 22.2014.