PAKISTAN: ePLANET VENTURES CASE STUDY Asad has many choices for doing business in Pakistan and its surroundings/neighbors. Although political instability is high, many factors favor the creation and operation of businesses. The culture of Pakistan is one of the main tools for ePlanet to run a business effectively. ePlanet has various strategic choices to venture into. Earlier, when Asad had completed his studies from the London School of Economics, he identified that there were green pastures in business operations in the areas of communications and wireless, media, advertising, computer software and the consumer Internet, among others. These areas remained a prime strategic area for ePlanet to venture into in Pakistan “which was a largely untapped market”. (Sameer, Tania and Sarah, 2010). Additionally, the company can invest in consumer Internet/Web 2.0 and solve the distance problem that most entrepreneurs were prone to. Another area of ​​choice is to expand to neighboring countries like China and UAE due to long-standing good relations with Pakistan. However, for a business to thrive, it must thrive in the home country, as Asad says. Therefore, operating in Pakistan was a choice. Investing in a company operating in Pakistan had many advantages. Firstly, President Musharaf restored peace to Pakistan by reducing terrorism and corruption and also undertook vigorous economic reforms for Pakistan. The country's GDP had increased by 7% per year. All these measures have been a great boost to the field of entrepreneurship in the country. Additionally, Pakistan's large population would constitute a large customer base. At the same time, the middle class was well educated...... middle of paper......in Pakistan. Culture is important in Pakistan and it affects ePlanet's strategic choices. First there was the belief that Pakistani elites could not run a business, then there were only family businesses with limited professional management. My country (Kenya) is almost similar to Pakistan. It experienced greater political stability and attracted many investors. Overall, Kenya is among the top ten African countries that attract businesses, protect investors and have relative ease in starting a business. In conclusion, Pakistan is a good place to operate a business because of its cheap labor, good economy and good relations with neighboring countries. and favorable tax policies. REFERENCESSabir, Sameer, Aidrus, Tania and Bird, Sarah. (February 2010). Pakistan: a story of technology, entrepreneurs and global networks. MIT Loan Management, 10(082).