They may be responsible for hiring other members of the advertising team. Some responsibilities of an advertising manager would be to oversee media buying, measure advertising effectiveness, supervise creative staff, and serve as an intermediary between the company and the advertising agency used. A person in this position may need to work with art directors, sales agents, and financial advisors to collaborate on the best possible plan for the company. “The advertising manager may also monitor television, radio and cinema filming, and develop advertising campaigns such as commercials, radio advertisements, banners and Internet advertisements. Most advertising managers will then check the final advertising product to ensure it meets specifications. (American Job Exchange,