What is behind the success of McDonalds?McDonalds – one of the most famous brands in the world that is revolutionizing the industry in which they compete. The founding fathers of McDonalds could never have imagined the incredible growth their company would experience during this period. the many years. Many believe that McDonald's success rests entirely on the brand's mission to "be customers' favorite place and way to eat and drink." The mission also highlights the importance of “an unmissable exceptional customer experience”. One of the values ​​that McDonalds tries to reinforce throughout the company is the core value of customer-centricity in our daily operations. “We place customer experience at the heart of everything we do. Our customers are the reason for our existence. We show our appreciation by providing them with high quality food and superior service in a clean, welcoming environment, at great value. Our goal is Quality, Service, Cleanliness and Value (QSC&V) for every customer, every time. » Most McDonald's restaurants are managed and operated by the parent company. However, McDonald's subsidiaries or franchisees also have an impact on the fast food industry. Today, McDonalds has realized that to remain competitive, it must ensure that all its partners adhere to the mission and values ​​of the golden brand. McDonald's revenues are entirely dependent on the success of McDonald's private restaurant franchisee revenues, royalties, rents and fees. In 2012, the company had revenue of approximately $27.5 billion and profit of $5.5 billion. The key to the success of these exciting numbers lies in the skeleton of McDonalds' business model. The so-called "three-legged stool" skeleton of the business model...... middle of paper ...... to action". This can be: buying the product, visiting a restaurant, recommending the choice to a friend or increase the purchase of the menu item When a customer enters a McDonalds restaurant, it should feel different from any other store McDonald's restaurants are not limited to the physical location or distribution networks. of their products. Restaurants have a different important role. The role is to create an atmosphere in which the customer can return again and again. Another role of restaurants lies in the management decisions of a series of processes involved in delivery. products to the end customer McDonald's restaurants are well distributed in the most popular and busy locations, which is very convenient for most consumers. A good idea of ​​McDonald's was to keep the restaurants open until late at night. to appeal to young adults who like to party or go out..