The managers and employees of Domino's need to come together and discuss what will be best for the company and the efforts needed to resolve the issues at hand. Perhaps they could find ways to increase their sales and surpass the revenues of competing companies. In addition, they will need to spread their name more widely, make it better known; they must figure out how to beat competing companies' prices without losing money. Perhaps investing in more technological ordering services would help solve the current problems. By making mobile and online ordering easier, customers will be able to order on the go and attract more people. The increase in advertising should also help Domino's, as customers will see images of delicious pizzas in newspaper advertisements and television commercials. Additionally, some sort of rewards system would attract repeat customers; Receiving points toward free pizza, soda, or breadsticks would keep customers coming back. Alternative