The Effect of Photo Editing on Women - Through the Use of FacebookThe media is made up of false representations. Building lean, flawless and unblemished representatives in order to promote business is one of the most widely used tactics by different industries. The wide variety of photo editing applications available has allowed companies to recreate their models to such an extent that these models appear so perfect that they cannot even be considered physically human. In an interview with Tim Lynch, a professional photographer and retoucher for 26 years, he estimates that 99.9% of all photographs are retouched in advertisements today. Although consumers are increasingly aware of this practice, which allows them to assume that the majority of images they see have been altered, many are still unaware of it, many of whom are teenagers. With the explosive popularity of social media among teenagers, this type of media has become one of the most valuable platforms where businesses have started to generate money through advertising. However, the constant exposure of these edited advertisements has generated major problems. In this article, I will discuss the flaws associated with photo editing and argue that it is one of the leading causes of body image dissatisfaction present among young women. Additionally, I will explain why social media networks, particularly Facebook, should either change their policies and refuse to promote any modified advertisements on their networks, or simply reject advertisements that do not clearly indicate to the audience that they have been modified. Social media that caters to teenagers, especially young women, all have a recurring theme: these immaculate...... middle of paper ......ceptables. Additionally, they need to start informing their readers about the where, why, and how of these policies. This is exactly what was done in France and the United Kingdom in 2009, where lawmakers rallied to demand that photos that had been digitally enhanced carry a label stating so. "The label should say 'Retouched photograph intended to modify the physical appearance of a person'," explained Valérie Boyer, a French MP. She added: “These photos can lead people to believe in a reality that doesn't actually exist and have a harmful effect on teenagers. This is not a question of public health, but also a way of protecting the consumer.” (Willingham, 2012). When Beck was asked if she thinks this is a good idea, she responds by saying "we should definitely put warnings and notifications on photos that have been edited"..”