As Bollywood is a major source of entertainment in India, product placement could help increase awareness and interest in IKEA. For example, working with actors or actresses as brand ambassadors or with directors to film on location. In this case, market penetration pricing can attract buyers in order to divert attention from competitors and focus only on IKEA. This would help IKEA stand out and create a “buzz” using Bollywood. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay With reference to the geographical problem mentioned earlier, where India has different geographical terrains and therefore also temperatures, their products may need to be localized to suit the needs of the Indian market. For example, housing standards or sizes may differ between states, which then changes the criteria for household items, as well as household products such as bedding, suitable for different temperatures. IKEA can use bundling pricing, selling multiple products together at a lower price, to attract customers because it incentivizes new customers who want to improve their homes. This helps IKEA move unsold items that are taking up warehouse space and be used as a promotional strategy by selling complementary products. This promotional strategy would be effective at the beginning of market penetration and once awareness and customer flow increases, this advertising would no longer be necessary. However, this strategy would be costly and therefore would not be the first choice. Advertisements with large images and colorful advertisements would have a greater impact on high-context cultures, due to the visual and ambiguity of the advertisement. Unique promotional strategies should be used in India due to the different urban and rural areas involved in its geographical location. This may take the form of advertisements on public transport such as trains and buses in urban areas, and banners in rural areas. As the advertisements would target a wide audience, economical pricing would be the best strategy to use here. This would attract price-sensitive customers and thus minimize unwanted costs as the products in the advertisements would be generic, thereby reducing product costs. Keep in mind: this is just a sample. Get a personalized article from our expert writers now. Get a Custom Essay Online advertising and social media allow IKEA to approach its promotional strategies in a more relaxed environment, connecting with a different demographic set, which is most likely a younger audience. It also allows IKEA to test campaigns and is inexpensive (Ahmed 2018). This strategy would be successful because it establishes a relationship between IKEA and consumers, giving the impression that IKEA is always in touch with its audience, while promoting its products and increasing its awareness among a wide range of audiences..