KFC Corporation Even after seven years of campaigning by People for the Ethical Treatment of Animals (PETA), KFC Corporation remained intact and its operations learned steadily, as usual . However, its employees were harassed by the organized protests, where PETA was behind it all. PETA's allegations were that KFC was not treating chickens properly in its supply chains. During a PETA protest that took place on June 23, 2003, KFC CEO David Novak was splashed with fake blood to show how they were mistreating chickens in their supply chain. Currently, KFC is the largest and most famous restaurant chicken supply chain. This state of KFC Corporation is mainly based on the number of customers the company serves daily around the world. KFC now has more than 18,000 outlets in 115 countries. It serves around 8 million customers daily at its points of sale. The resources used to measure the state of KFC are the number of customers it has and its continued growth despite PETA's campaign against the company. Say no to plagiarism. Get a custom essay on “Why Violent Video Games Should Not Be Banned”?Get the original essay I support KFC Corporation in this controversy since PETA's allegations were just false allegations. The way PETA treats animals is in no way consistent with the way KFC treats chicken in its supply chains. For KFC, the business involves preparing chickens for their customers. As long as the way KFC treats their chickens does not affect human health, I think they are doing it to the best of their knowledge. The protests organized by PETA simply prove that PETA was simply jealous of the success and innovation of KFC Corporation. During the seven years that PETA led the campaign against KFC, they did not lose more customers since their products aligned with their slogan "Finger Lickin Good." Harassing KFC managers, among them, by splattering them with fake blood, was PETA's poor way of protesting. Even though PETA had proof that KFC was mistreating chicken in its supply chains, waging a campaign against them was not the best course of action. They would have filed a complaint against KFC and given them time to defend themselves. However, the protests had a very small impact on KFC as they only lost a few customers who returned later since KFC products are among the best. PETA's criticism of KFC related to how KFC treated chickens in its supply chain restaurants. The truth was that KFC did not raise chicken for itself, but purchased the chickens from other poultry processing industries. PETA's criticism was unconvincing since KFC only prepared food for its customers with chicken raised by the poultry industries. Therefore, PETA reportedly first contacted poultry processing industries regarding how chickens are supposed to be handled. These critiques are similar to the chapter's timeless critiques. This is mainly due to the lack of hard evidence for the allegations made by PETA against KFC. The methods and arguments used by KFC to support its actions were that it was involved in chicken farming. Therefore, KFC only acquired enough chickens to serve its customers. KFC revealed that it applies humane treatment guidelines when handling chickens in its supply chains. The act of killing the.