I have been asked to identify and evaluate two important current developments in the music industry. I will discuss the rise of electronic dance music as well as the growing number of musicians finding success through YouTube. Electronic music is created using electronic musical instruments and electronic music technology, as far as production is concerned. “Electronic dance music (EDM) is rising to the forefront of mainstream tastes. If you've turned on the radio, watched TV, or attended a music festival in the last few years, you've probably noticed that DJs and producers are flooding the market. (Ramsay, 2012)This music was not always as popular, but starting in the late 1960s, when music technology was more affordable, music produced using electronic means became quite common in the popular culture. A man named Thaddeus Cahill is said to have developed the first electronic instrument called the Telharmonium. This instrument was not designed for electronic music, it was used to play music in restaurants and other public places. “Cahill never realized his project, but his ideas were not so bad because today we use streaming media massively.” (The History Of Electronic Music, 2013)Electronic dance music began as an underground movement in the 1980s. In the same way that hip hop stormed into the mainstream in the late 1990s and into the 2000s, electronic dance music is now following in their footsteps. In an article on electronic music, Bogart (2012) boldly suggests, “EDM could be considered to be to hip-hop what rock was to jazz.” An entire generation of music fans is moving away from the hip-hop-driven popular music that dominated the 2000s and setting their sights on the sounds of House, Dance, Trance, Dubstep, Trap and du ma...... middle of paper ......enue-youtube-pop-stars (Accessed: May 21, 2014).Polaske, D. (2014) Why SoundCloud will beat other music services in streaming. HypeBot.com, February 2, 2014, available at: http://www.hypebot.com/hypebot/2014/02/why-soundcloud-will-beat-other-streaming-music-services.html (accessed May 19, 2014 ).Ramsay, D. (2012). The rise of EDM | Music Business Journal | Berklee College of Music. [online] Thembj.org. Available at: http://www.thembj.org/2012/10/the-rise-of-edm/ (Accessed: May 20, 2014). Reddit.com, (nd). reddit: the front page of the Internet. [online] Available at: http://www.reddit.com/ (Accessed May 21, 2014).Robley, C. (2013) 8 Ways to Promote Your Digital Music. Available at: http://diymusician.cdbaby.com/2013/04/how-to-promote-your-digital-music/ (Accessed May 11, 2014). Saenz, A. (2010) Justin Bieber and the growing importance of accelerator media. Available