Royal Dutch Shell seeks to create the greatest good for the greatest number, which in our business takes the form of making our product more readily available and less expensive for our customers. When this is the case, individuals will have more disposable income, our products can be purchased in greater volume, and the residents of the drilling areas will reap the benefits of our business ventures. Similarly, when our analysis deems that the environmental or public relations damage is too great to bear, the proposed course of action will be abandoned. For example, our Arctic drilling project was abandoned in part because of the public outcry over the proposed action. This view could also be defended through a Kantian perspective. Our intention through our business operations is not to exploit people. No, through our activities, Royal Dutch Shell seeks to provide economic empowerment and cost-effective fuels to the world. Furthermore, it would not violate the categorical imperative. Our company would like our course of action to become universal, we do not treat people as a means, but rather as an end, and we seek this course of action because it is right to do so.