This could have a negative impact on the industry's economy, as it may have to increase the cost of cruises to cover the increase in fuel prices (Kamery, 2004). In 2014, due to the domestic oil surplus in Texas and North Dakota, fuel prices fell, which was a significant economic benefit to the cruise industry (Stieghorst, 2014). With fuel expenses decreasing, Norwegian Cruise Line invested the saved expenses into product improvements and tactical marketing initiatives. This has resulted in additional customer service training programs for their employees and new culinary programs (Stieghorst,