The use of cosmetics, makeup and other forms of manicure is gaining publicity daily across the world. Although this has been going on for a while, the use of skincare and beauty products has grown exponentially across the world starting in 2015. This could be due to factors such as race, gender , the target audience or the appearance. The entertainment industry has particularly encouraged the use of beauty products, with many celebrities becoming beauty product ambassadors while others act as models and go so far as to have their own brands. The introduction of new products might also encounter hesitation from consumers who prefer to continue using known products rather than newer products, except when they feel dissatisfied or receive positive feedback from other users . It is not enough to produce a product without considering the market forces that promote or hinder its growth. A survey of critical factors affecting beauty products reveals that there is a gradual shift from customers' desire for professional skin care services to the era where customers take the time to care for it personally, except in special cases, an effect which had a negative impact. on professionals. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay Another important factor is the increasing trend of using the Internet and social media to learn these services. It is also extremely important to note that consumers' choice of facial care and hair care products is subject to factors such as duration of application of these products, preference of a multi-purpose product over collections of skin care products, also with technological advancements. being a key factor. A market force such as the growing population of Hispanics is positive for the use of facial care products due to their loyalty and love for natural ingredients. The market is also positive due to the increasing female population. Conversely, market growth signals may be altered as child population demographic statistics decline. Increasing population of extremely elderly people or aging factors are also important driving factors for the market. Research has also indicated that although the younger population leads in the use of beauty products and women top the rankings by gender, women desire more than natural appearance, except Hispanics. Likewise, a disparity in likely decision-making influencers shows that while men are more concerned with features, women's priority is on valuation and ingredients used. In conclusion, convenience of use is a key factor that affects consumer decision, coupled with technological advancements. This can be compared to the use of Eco Soapr in soap use. A technological product that has merged convenience and technological efficiency in the use of soap. The fact remains that while the ultimate goal of manufacturing a product remains to add value to people, convenience and technological advancement are key factors in determining its acceptance, as shown in both Eco Soapr products and beauty products..