The society we live in today is filled with competition. The entire flow of the business world is based on the competitive advantage of one company over another. When we think of a fast food restaurant, for example, several choices often come to mind. One day you'll be able to say you're McDonald's because their dollar menu offering fits your budget. Then one day you see an ad for Burger King saying they are having a special and now you can afford to go there and eat. What made Burger King organize a special? Well, for a business that offers the same or similar services as another business to survive, it must be competitive by doing whatever is necessary to attract more customers. In the world of transportation, we often see so many new cars being released that it would be almost impossible to say that we don't notice the competition between sellers. Keeping competition in mind, there is something that should always be considered by a business in terms of benefiting them, and that is the quality of what they have to offer and sell. Total quality management of a product is something that will be the determining factor in how well a product sells and how much revenue a business will generate, as it is the responsibility of everyone involved in a business to help that business thrive. .First of all we need to know what total quality management is. Total quality management is and has been defined as a type of approach used to improve quality and performance in a manner that exceeds all customer expectations (Murray, 2011). Total quality management tends to...... middle of paper ......gement is a management that all companies should have implemented within them because it involves every employee to help the business to succeed. We all know that teamwork is what makes everything possible, so the total quality management process is a direct representation of teamwork to ultimately bring success.Reference1. American Honda Engines, (2011). Honda - how we see things. Retrieved from http://corporate.honda.com/about/2. Murray, M. (2011). Total quality management (tqm).About.Logistics, retrieved from http://logistics.about.com/od/qualityinthesupplychain/a/TQM.htm3. Scheid, J. (May 26, 2010). Tqm and Ford Motor Company. Ford Motor Company, retrieved from http://www.brighthub.com/office/project-management/articles/72279.aspx4. US News Rankings (2010). US News Ranking: Cars. Retrieved from http://usnews.rankingsandreviews.com/cars-trucks/rankings/