In this negotiation case, both parties have a completely different cultural context. As culture can be defined as the pattern in which a person is socialized, it also means that it influences the way people live, play, work, and most importantly, communicate with others. In order to understand and communicate effectively with people from different cultures, it is important to understand how culture affects communication. Culture can be conceptualized in different ways, but the common conceptualization of culture focuses directly on communication. This idea was put forward by Edward T. Hall, an anthropologist who spent years living and observing people from many different cultures. In order to understand his idea, it is important to understand the basic forms of communication: high context messages and low context messages. Messages can be placed along a continuum from low context to high context. In order to be effective in their negotiation, students must understand each other's cultural differences and therefore their expectations regarding marriage. To do this, they must communicate. However, cultural differences also mean different ways of communicating. The first key learning point for students is understanding the culture of other parties based on communication patterns. Our goal here is to remind students that they should not neglect the negotiation process - in this case communication - to focus only on the content. The two different cultures in this case could be defined as low context and high context according to Edward Hall. theories. A high-context culture is one in which the message contains very little explicit verbal content. Most information is internalized in the person or in the physical body...... middle of paper ...... may be located abroad, or connect two or more negotiators of different nationalities. This simple characteristic multiplies the variety of contexts: diversity resulting from geographical conditions, laws and customs, languages, political and cultural characteristics; diversity of intercultural negotiation: negotiation involves numerous actors, of different nature and status. In the case of international negotiation, this is due to two facts: a large number of international negotiations pass through third parties, notably States and local governments, but international negotiations also often take place at several levels; requirement for experienced negotiators : intercultural negotiation is very complex and difficult. Indeed, it must take into account both the fact that the actors belong to different cultures and, therefore, do not share the same way of thinking.