According to the online encyclopedia Britannica, "the fashion industry is a multi-billion dollar global enterprise devoted to manufacturing and selling clothes” (Steele). However, the impact of the fashion industry goes beyond just making and selling clothes. The impact of the fashion industry becomes more influential when combined with mass media, specifically advertising. Advertising can implement ideals in society's mind that are sometimes unrealizable for most. The media plays an important role in the formation of beliefs and ideals. Since both industries are influential in their own right, combing through them allows us to see the many ways in which both industries shape and influence society's ideals. Ahead of publication, they state: “Advertising works by associating particular values ​​important to a group of people with a specific brand and emphasizes how these priorities can be acquired and experienced through purchase and consumption of the brand” (51). Coming back to the idea that advertising gives the image that one can have it all if they align themselves with the images in these advertisements, it shows how powerful this form of mass media is. Essentially, the messages delivered by advertising can change the way people behave and how they perceive themselves. Additionally, advertisements can provide society with ideas and images about certain attitudes, beliefs and lifestyles. However, through these modes of manipulation, they support glorified ideals and certain values, which are more than likely unrealistic for the majority of society. Media plays an important role in the influence of fashion on society. The media plays an important role in what society considers to be the ideal of the social norm. Advertising is an important form of mass media in which the fashion industry can continually implement its ideals in society. In Fashion in the Age of Advertising, Richard Matin states: “Advertising and its cultural permeation restructured and realized our relationship to clothing and the importance of fashion in the first quarter of the 20th century” (Martin