IntroductionMarketing, promotion and pricing strategies are of crucial importance in determining the success of a business. While industries generally have similar characteristics and conditions to the companies operating in them, different companies have different external and internal circumstances that require the adoption of different strategies (Nijssen & Frambach, 2010). Adopting one promotional strategy or another can mean the difference between the success of one business and the failure of another. The automobile industry is one of the industries that has a huge number of companies, hence fierce competition for market share. The globalization of the industry has forced automobile manufacturers to adopt international marketing, pricing and promotion strategies in order to compete effectively (Paley, 2006). GM and Toyota are the largest automakers in the world and thought their promotional strategies couldn't be more different. Toyota's strategies have been more successful than GM's over the past decade. This allowed Toyota to overtake GM as the world's largest automobile manufacturer.Promotion Strategies in Automotive IndustriesEach industry will generally have an industry standard that is considered the most effective strategy given the circumstances and dynamics. Companies that are generally successful in marketing, such as Toyota or Mercedes Benz, are generally companies that adopt a given strategic marketing model to stand out from the competition (Doole & Lowe, 2008). In the automotive industry, pricing, vehicle type, and consumer focus play a key role in the success of the automaker. Companies such as Mercedes Benz and BMW exploit the price aspect and ...... middle of paper ...... s gives the consumer an emotional attachment which results in possible purchase and subsequent loyalty to the brand.ConclusionMarketing, promotion and pricing of automobiles, in the current context of increased competition, requires the application of strategic management. It is essential that the organization gathers as much information as possible about competitive strength, market demographics, and its internal contexts in order to differentiate itself and be effective in this market. The entry of companies such as Toyota, which have come up with new ways of doing things, can offer important prospects that would be of great importance to other companies wishing to replicate those of Toyota. Even though Toyota has done a lot to market its products and become the leading manufacturer, it must continue to grow in order to continue to dominate the VIEW DETAILS9pack.