The human body is spectacular for a myriad of reasons; One particularly interesting reason is the millions of simple and complex processes it performs every day. According to the study conducted by researchers at the University of California, San Diego, led by Roger Bon, it is postulated that the human brain is loaded with approximately thirty-four gigabytes of information daily. However, the way in which information influences judgment and perception will constantly vary depending on motivation and affect. Motivation and affect are concepts essential to understanding the brain's processing systems and resulting in "judgment." To fully understand what this means, these terms must first be operationalized for the purposes of this article. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay. As defined by motivation, it is an internal process that moves a person towards a goal, it is an impulse that moves a person to act. While affect is defined as the outward expression of feelings and emotions. It is basically any facial expression or body movement that indicates emotion. An emotion is “a wider variety of affective states that may be intense and short- or long-term and may involve physical manifestations, including physiological arousal (Fiske and Taylor). There are five main types of affect; broad, limited, blunt, flat and labile. Affect is useful for communicating and making judgments. This is because it often indicates how people feel and their emotional response to a situation or something said. The downside, however, is that the affective response is not always a correct representation of how a person feels about a situation. However, judgment is a term that refers to the process by which people make their decisions and draw conclusions from their experiences, their mental state, and the information provided to them about something. This trait can be developed through life experiences and rational thinking. Although the three concepts are interrelated, they are also fluid and constantly evolving constructs. Motivation is the key driver that guides our daily actions. This affects how we selectively access memory beliefs and affects the causal schemas we use to explain things. Motivation also affects how we use heuristics and the amount of effort we put into making judgments. Motivation can be divided into two broad categories (internal and external) which can be examined and understood in more detail through different theories of motivation. Internal (intrinsic) motivation is that which comes from within an individual to succeed or exert effort in a given activity; it's done for personal gratification. External (extrinsic) motivation, however, is that which is aroused outside the individual; This is the type of motivation that typically includes the use of rewards and treats (incentives). Motivation has three main components: activation, perseverance and intensity. Activation encompasses the decision-making process (to initiate a behavior), persistence refers to the sustained effort to achieve a goal, and intensity can be defined as the amount of passion and/or focus directed toward a particular objective. Theories of motivation talk about the innate drives of human beings. Three key theories are.