Boundary spanning is a business term for an organization's efforts to build connections both within and outside the organization. Crossing boundaries is critical to effective cross-functional teams and change management initiatives because as we work with others, two elements are key to success. The ability to establish and maintain healthy relationships with others as well as the ability to manage messy data and potentially a high degree of ambiguity in order to achieve objectives, deadlines and goals. Distribution planning requires effective management. To ensure supply chain efficiency. Supply chain efficiency is important, it can reduce operating costs, enable shorter production period, faster distribution and thus will improve the productivity of the entire business. Supply chain efficiency is the primary factor that enables organizations to maintain their competitive advantage. Organizations must align internal organizational resources with external market needs to ensure smooth supply chain flows. necessary to align internal resources with external resources. We notice that marketing generates value by satisfying three types of customer connections such as:1. Customer product connection2. Customer-service delivery connection3. Connection to Customer Financial ResponsibilityThese connections are very important in ensuring that the customer obtains valuable products, services and financial information, but also generate important strategic information to guide technical development and management decisions regarding daily activities organizations. paper ...... commitment of marketing managers to the marketing department, the general manager and the organization. Supply chain efficiency is ensured in organizations where marketing managers are active in cross-functional sharing of market information and customer accommodation. There were two managerial implications. A supportive organizational environment that provides respect and psychological assurance is necessary before marketers take the initiative to assume responsibility for breaking down internal functional barriers and meeting customer needs. There was a strong link between the boundary-spanning activities of marketers and supply chain efficiency. cross-functional and cross-organizational synergy can be created whenever marketing managers are able to exchange market information between different functional departments of the organization.