SWOT Analysis for Value Costco, a Members' Clubhouse 2014). With over a hundred locations in the United States alone, it offers its customers a wide range of products ranging from groceries to electronics and luxury items. Costco manages to sell its merchandise at the “best prices” by making bulk purchases of inventory, which results in getting more discounts from suppliers. Their goods are also sold at a markup of up to 15% compared to other supermarkets, which is a 25% markup. Upon entering the warehouse club, items in the main aisle are arranged so that customers have a glimpse of what is in store for purchase. The brands of their products that they offer are also constantly changing, giving their customers a sense of adventure where each visit is a hunt for something new. To give more value to customers, 15% of their products are "Kirkland Signature" brand, Costco's signature label where merchandise is of comparable quality and less expensive than national brands.Environmental FactorsPEST AnalysisPolicyCostco's close relationship with unions have made it possible to improve their wages, compensation packages, and employment standards are uniform across all stores (D.umn.edu 2014). Having stores located all over the world means that Costco must be attentive to the different laws and regulations in place in different countries and be very careful not to go against the laws and regulations of the host country.Economic and socio-culturalBased on the Costco financial report for the year ended September 1, 2013; their sales growth was 6.07% while it was 11.50% in 2012 and 14.07% in 2011 (...... middle of paper .......Marketing and SalesCostco's marketing efforts are through the use of direct mailings to prospects. They connect with their current members through The Costco Connection, which is a magazine aimed at their current members and includes coupons, materials, and promotional information on merchandise for sale (Costco Wholesale 2014).ServiceIn addition to selling groceries and household products, Costco offers its customers a range of services from business to home and living services. , to name a few, they provide health and dental insurance services, payroll services, auto and home insurance, mortgage purchasing and refinancing, online investing services and personal services. health insurance (Costco.com 2014). As for the services that can be found in their warehouse clubs, they range from food courts to photo centers, pharmacies and gas stations..

Essay / SWOT Analysis for Value Costco, a Members' Clubhouse 2014). With over a hundred locations in the United States alone, it offers its customers a wide range of products ranging from groceries to electronics and luxury items. Costco manages to sell its merchandise at the “best prices” by making bulk purchases of inventory, which results in getting more discounts from suppliers. Their goods are also sold at a markup of up to 15% compared to other supermarkets, which is a 25% markup. Upon entering the warehouse club, items in the main aisle are arranged so that customers have a glimpse of what is in store for purchase. The brands of their products that they offer are also constantly changing, giving their customers a sense of adventure where each visit is a hunt for something new. To give more value to customers, 15% of their products are "Kirkland Signature" brand, Costco's signature label where merchandise is of comparable quality and less expensive than national brands.Environmental FactorsPEST AnalysisPolicyCostco's close relationship with unions have made it possible to improve their wages, compensation packages, and employment standards are uniform across all stores (D.umn.edu 2014). Having stores located all over the world means that Costco must be attentive to the different laws and regulations in place in different countries and be very careful not to go against the laws and regulations of the host country.Economic and socio-culturalBased on the Costco financial report for the year ended September 1, 2013; their sales growth was 6.07% while it was 11.50% in 2012 and 14.07% in 2011 (...... middle of paper .......Marketing and SalesCostco's marketing efforts are through the use of direct mailings to prospects. They connect with their current members through The Costco Connection, which is a magazine aimed at their current members and includes coupons, materials, and promotional information on merchandise for sale (Costco Wholesale 2014).ServiceIn addition to selling groceries and household products, Costco offers its customers a range of services from business to home and living services. , to name a few, they provide health and dental insurance services, payroll services, auto and home insurance, mortgage purchasing and refinancing, online investing services and personal services. health insurance (Costco.com 2014). As for the services that can be found in their warehouse clubs, they range from food courts to photo centers, pharmacies and gas stations..

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