Plus it's simple and easy to remember, when you see it you know what it is. With their sufficiently recognized logo, the symbol stands alone and can be easily transferred across languages ​​and cultures. A Target character, the Target Dog has been seen in many memorable commercials and is even a statue in some stores. The target dog's likeability is strong because it is unique to the brand and is often also seen in advertisements with children and doing something cute. Protecting characters is easier because they are often unique and cannot be directly copied by another brand. If the dog was just a normal bull terrier, it wouldn't stand out and could be copied. Due to the Target logo visible around his eye, it would be almost impossible for another company to use the dog for their own purposes..