Secondly, after determining which product is needed at home, the consumer can combine different sets to form a single product, thus avoiding an embarrassing situation because the finalized products cannot be modified. All proprietary metrics significantly capture internal consumer demand, while these truly embody marketing that delivers additional value to consumers, builds deep relationships and creates added value for consumers through experiential marketing. There is no doubt that two-way communication is essential. interaction between business and consumer. This means that experiential aspects tend to become mutually evocative, typically moving from quality to fantasy, dreams and emotional satisfaction leading to a rational purchasing decision.