Table of ContentsThe main competitors in this market are:Threat of new entryBargaining power of customerThreats of new substituteIndustrial rivalsWeaknessThis is an in-depth study of competitive analysis of a wood cutting product, the Stihl chainsaw. Stihl chainsaw is two main brands of chainsaws available in Nepal. The quality of Stihl chainsaws is top-notch with excellent fuel efficiency and fewer carbon emissions. The Stihl chainsaw brand is a major player in the global chainsaw market. In the competitive analysis process, we will use the 4p's of the marketing mix to analyze the product in relation to its direct competitors. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essay Stihl's chosen direct competitors are chainsaw giant Zhejiang Zomax Garden Machinery. The goal of this Stihl competitive analysis is to provide insight into how Stihl enjoys a competitive advantage over its direct competitors. The research method used for this analytical purpose consists of secondary source books, journal articles, newspaper articles and websites. Keywords: chainsaw, Stihl, Husqverna, Oregon, two-stroke (2T), chain, guide bar, carburetor, spark plug. Stihl Chainsaws Competitive AnalysisA chainsaw is a power tool that can be carried by hand and is powered by electric or gasoline motors. Chainsaws are mainly used in various wood cutting applications like bucking, pruning and wood cutting. Stihl is a premium chainsaw brand produced and marketed by Andreas Stihl AG & Company KG. Andreas Stihl AG & Company KG is a German manufacturer of chain saws and portable power equipment, including trimmers and blowers. Stihl was founded in 1926 by Andreas Stihl. Andreas Stihl is one of the innovators of chainsaws. Stihl is the world's best-selling chainsaw brand and the only chainsaw manufacturer to manufacture its own chains and guide bars. Stihl uses a Chinese made Zama carburetor. inc and NGK spark plug a Chinese manufacture. It is powered by a two-stroke engine. The two-stroke engine provides higher efficiency and power than the four-stroke engine. The chainsaw market is expected to exceed over US$745 million by 2022, growing at a CAGR of 1.19% during the given forecast period (Pitzer, 2018). The Chainsaws Market report provides a clear overview of the current market including the past and projected future of the market size regarding volume, technological advancements, and economic elements of the chainsaws industry (Pitzer, 2018 ). According to Technavio analyst, the global chainsaw market is expected to grow at a steady rate and will exhibit a CAGR of almost 5% during the forecast period. The decline in gas cost will determine the development prospects of global cutting device advertising until the end of 2021. According to statistical survey data, the gas cutting tool section accounts for the largest part worldwide advertising on cutting devices regarding the power source. Likewise, since these machines are controlled by two-stroke oil engines, they are deeply subjected to fillings to exercise their capabilities. It has been noted that over the past three years, the import costs of crude oil have come down significantly, which will increasethus the supply of gas cutting tools items and will increase the rate of income in the worldwide advertising of cutting devices. Furthermore, the trend of unrefined oil imports is also expanding in different countries, for example, India, China, Canada, France, Germany and the United States. [image: ]As the trade survey report indicates, the global cutting devices showcase is extremely competitive and expanded due to the proximity of countless and universal traders across the globe. We have seen that these merchants are gradually confronting each other with regard to factors such as the well-being of the equipment, control, weight, ergonomics, natural hold, cost and quality of the equipment.simplicity of interview. Additionally, some sellers are gradually focusing on improving the safety features of the chainsaws, for example, the chain break option that allows the administrator to quickly shut down the chainsaws. The pie chart below shows the market share of key competitors in the chainsaw industry. The major competitors in this market are: Stihl Husqvarna Hitachi Makita Tools Zhejiang Zomax Garden Machinery Briggs and Stratton Other competitive vendors in the market include Blount International, Craftsman, ECHO, Sunrise Global Marketing, QVTOOLS, Remington. , STANLEY Infrastructure and TTI. The indirect competitors in these markets are:1. Circular saw industries2. Band saw industries3. Ax IndustriesBelow is Nepal's import data of sawing and cutting tools in Nepal (Source: Indexmundi, 2018). [image: ]Source: Indexmundi, 2018Fig: Nepal's annual imports in US dollars – Sawing/cutting machines. In Nepal, imports of cutting machines are increasing by more than 100% annually. In recent years, due to the devastating earthquake, the imports and sales of chainsaws in the market have increased significantly. Chainsaws are an efficient and quick way to cut wood for home construction and firewood. After the earthquake, many houses in urban and rural areas were destroyed. So there is a huge demand for wood to build houses. Many woodworkers have chosen to use chainsaws to cut wood. The traditional way of cutting the tree with axes and six-foot saw blades requires huge manpower and takes more time. Porter's Five Forces Analysis:- Porter's Five Forces explains the business dangers that any business is vulnerable to due to fundamentally external business factors. Any industry must be attractive if these five models lead an industry to make a profit (Porter, 1979). Using Porter's five forces model, we will try to carry out the competitive analysis of Stihl in the chainsaw industry. Threat of New Entry A new entry comes into the current market and strives to have market share using the limit, putting weight on cost. , the price and the rate of speculation which can possibly undermine the profitability of the company (Porter, 1979). In Nepal, there are many brands of chainsaws: Zomax, BS, Treecut, Agrikut, Huskqverna, Hongda, Woomax, etc. Since there are so many existing brands in Nepal, so it is not the ideal time for a new chainsaw brand to enter the market. walk. Bargaining Power of Supplier: As the manufacturing unit of Stihl is in China and takes some parts of the machines from Chinese manufacturing. As we know that China has the lowest labor cost and many advantages in setting up manufacturing plant, that's why,.