After diving result after result into Internet searches for advertisements aimed specifically at or aimed at older people, I came to a severe realization: ; is that there are very few that are specifically aimed at older people. But I found a few advertisements in magazines and on television that said a lot about the concept of aging. Some of these advertisements were again viewed positively, demonstrating that even at older ages people can be active and seen in a very popular way by public media. Unfortunately, other ads played on negative stereotypes of aging and older people, particularly with the idea that as you age you are unable to fully care for yourself. The first ad I found was from AARP, showing a silver-haired woman in a red suit. dress. The ad's tagline read: "Most marketers believe consumers die as soon as they turn 50." This statement highlighted the fact that older people don't get the publicity they deserve, which was interesting because that was the exact conclusion I had come to moments before finding this photo. This advertising (if it can be called that) could be extrapolated to show the stereotypes that older people don't need advertising because they are no longer a profitable population. It may be a widely held belief that as we age, we become more predictable and less accepting of change. Therefore, they are less likely to purchase a new or different product, and advertisers shouldn't even try. Currently, commercials and ads all seem aimed at 18-25 year olds who are only interested in hot people, beer, and sports, an interesting phenomenon that was easily visible during my search.The next ad that I f.... . middle of paper......I found it was for what appears to be a retirement home. It shows four elderly people next to a list of nursing home amenities under the caption “Get more out of life.” I feel like this ad is an example of two different stereotypes. The first concerns the question of death. The term “compression” makes it seem like they are fighting for more, instead of just living happily. This could be an example of the stereotype that older people should always worry about the end of life and how they should always be fighting to “get more out of life.” Additionally, just like the previous two commercials, nursing homes are a great example of the stereotype that as you get older you will need someone else to take care of you. This means that as you get older, it is better to lose your independence and live in a home than to live without help...