Belle Montaseur's Inc. is a premium footwear company (company) with a reputation for integrity, quality craftsmanship and management excellence. Over the past year, our Game-to-Date (GTD) score has been eighty-five. Belle Montasseur's Inc. was established by Michael P. Blattner as an entity in September 2013. In the eleventh year, our net revenue was $253,670,000. In the eighteenth year our net income was $273,077,000. We had a few down years by not allowing a 40 percent price markup, which was one of our biggest downfalls (this led to poor numbers for those years). We didn't win a Gold Star Award like Dashing Shoes did every year. The company has grown steadily over the past eleven, fourteen, fifteen, sixteen, seventeen and eighteen years. The game involves selling shoes. You sell on the Internet, in the wholesale and retail sector with sub-levels in the private label sector. You compete against your classmates to become the best supplier in the industry and keep your numbers high. You are judged on several factors that change from year to year. You operate between the ages of eleven and eighteen. It’s a very competitive industry and you have to stay one step ahead of the competition. Scores range from 50 for teams that are struggling to 80 and above for teams that are excelling. I quickly learned that you have to allow for a markup of at least forty percent between wholesale and retail prices. To be successful, you can't spend too much money on non-essential areas (more than seventy percent of your funds going to marketing, for example, would be a huge mistake). You sell in four geographic areas “which are North America, Europe, Africa, Asia-Pacific and Latin America” (BSG-Online). You need to consider the exchange rate... middle of document... enhanced helps you understand if you are having difficulty in certain geographies and why/how to fix it if possible. An ongoing threat is tough competition every year from other companies who continually improve their strategy and change/adapt as necessary. We can do the simulation and see what other companies are pricing and if they are getting the deals. An example would be to see what they spend on advertising each year. Extreme Excellence has dominated the industry for almost every year and was among the top hundred teams in the world for at least one year. I did better than expected from the start of the simulation. At first I thought I would only get half of the twenty-five percentage points for poor performance in the bsg online simulation.