Public relations is the practice of distributing information between an organization or individual and the public. The goal of client-facing public relations practitioners is often to convince stakeholders, partners, employees, investors and, most importantly, the public. The practitioner's communication stance is to achieve the ultimate goal of the individual or organization. However, there are many who can examine and scrutinize public relations ethics to make a public relations issue within the industry. All public relations organizations and individuals have a code of ethics that professionals are expected to follow. Regardless of these guidelines, ethics in individual practices seem to demonstrate continued and consistent violation throughout the world. A prime example of the problem is the James Hardie Industry, a company known for knowingly using products that have sickened and even killed thousands of people across Australia through its products that generated massive profits. public relations. However, ethical communication and critical thinking practices are procedures that benefit both the public and the organization when used correctly, unlike the James Hardie case. James Hardie Industries is an industrial building materials company, headquartered in Ireland, which manufactures and develops building materials materials, technologies and production processes. For much of the 20th century, James Hardie was the leading producer of asbestos cement sheets and other construction products, using asbestos as a backing material in Australia. However, working with James Hardies products containing asbestos caused the development of asbestosis and malignant mesothelioma. As James Hardie was one of the companies involved in ASB mining...... middle of paper ......blic is well aware of poor public relations practices, attracted by the media, which are among some organization and individuals, however, it cannot be justified that all public relations practitioners do not follow ethics and morals. The case of James Hardie did not meet an ethical and moral course of action until the 21st century, when most of the public understood what happened in the 1980s. Organizations can examine what the industry has done and learn from their mistakes. Employing ethical communication and critical thinking practice benefits any public relations practitioner by creating simple, easy-to-follow procedures that can reform an organization. Through research it is possible to justify the existence of a public relations problem, whether it is disregard for ethics and greed for profit at the expense of human health, ethics must be respected, otherwise a public relations problem will form..