The rise of consumerism may depend greatly on the media perpetuation of ideologies supporting certain goods and services which are then adopted by society. In doing so, they create ideological frameworks in society and inspire people to choose and adapt to their ideologies. A person's continued exposure to media has a great influence on their beliefs, values, and identity. These systems of thoughts and beliefs are reinforced by external inputs which are mainly agents of socialization such as family, friends and even the media. People have identified with the media and adopt their ways of living and thinking from the media. It plays a vital role in shaping the values ​​of people in today's society. It is not surprising that a media culture is being created in contemporary society, in which people copy the social norms established in the media. These social norms are characteristic of the evolution of people's ideologies and individualities. A major example is the creation of pop culture which has been characterized by the media presentation of ideas and presentations compared to Western cultures. These presentations created a change in the way people thought, dressed, and even spoke. Cultivation theory explains the cultivation of attitudes and ideas represented in the media by people. In relation to this, the media have developed a better form of presentation of goods and services through advertising, hence the increase in consumerism of goods and services. This saw the inclusion of advertisements with popular cultures to sell consumer goods. Popular culture and its relationship to contemporary art Popular culture, also known as pop culture, refers to lifestyles created in the middle of paper... ...self with them. In doing so, they are therefore supposed to use popular imagery, which already exists in society. However, this can be done in a way that the recipient of the messages doesn't really understand but has an idea. Conclusion Photographic advertising has brought a major concept in the consumerism of goods and the representation of different forms of popular culture. Photographic production in advertising has been of major interest to media and cultural studies, but it needs a set of purposes, particularly in the presentation and dramatization of images. Just as Watkins shares his thoughts on the issue, advertisers' primary goal should be based on the level of understanding consumers have of many advertisements. Research based on consumer feedback on the illusions created by advertising must therefore be developed...