In reviewing the models, I believe the 7-S framework would best describe the change management model used for Comcast and Kmart. The 7-S framework is based on 7 categories: • Strategy – How the business competes • Structure – the design of the organization • Systems – How their systems such as rewards and recognition align. • Style – How management responds to its environment when there is a call to action• People – How the company develops and trains its people• Skills – What differentiates the company from its competitors• Higher objectives – The company's vision As Comcast is indeed a major competitor in its market, the need to be even bigger led Comcast to purchase NBC. Comcast had an opportunity to reclassify itself to compete in a different arena. Additionally, their merger set a precedent for how the FCC would handle vertical acquisitions in the future. “The FCC's extensive analysis of vertical seizures in evaluating the Comcast-NBCU transaction provides a model for courts and litigants considering similar issues in future transactions. (Baker, 2011). In examining the changes at Comcast and applying the 7s framework to their acquisition of NBC, the following observations were made: • Strategy: Comcast sought to not only be a cable company, but also a content provider. NBC owned 26 local networks and stations, which Comcast would now own. Comcast would get the Olympic rights because NBC owned the rights to the 2012 and 2013 Olympics. Comcast wanted to combine media and technology (http://corporate.comcast.com/news-information/news-feed/reimagine, 3/29 / 14)• Structure - Comcast and NBC are decentralized organizations, allowing lower management to make decisions that are in the middle of paper...... regarding the SWOT analysis, it appears that Comcast s are doing better with their change compared to that of Kmart. Works CitedBAKER, JB (2011). Comcast/NBCU: FCC Provides Roadmap for Analyzing Vertical Mergers. Antitrust Magazine, 25(2), 36-42. Retrieved March 30, 2015. Kimes, Mina (July 2013) At Sears, Eddie Lampert's Warring Divisions Model Adds to Problems. Accessed March 30, 2015. from http://www.businessweek.com/articles/2013-07-11/at-sears-eddie-lamperts-warring-divisions-model-adds-to-the-troublesOur Company (nd) . Accessed March 29, 2015 http://corporate.comcast.com/our-company SCHULTZ, EJ (2012). How Kmart lost the attention of discount shoppers. Advertising Age, 83(12), 8. Accessed March 30, 2015. Sliwa, C. (2004). Kmart and Sears expect to gain IT efficiencies from the merger. Computer World, 38 (47), p. 7. Accessed March 30, 2015.