Smoking has been an integral part of American culture since the late 19th century. Although it made its public debut while the alcohol ban was in effect, it was considered a negative thing just like drinking alcohol. As people began to feel negatively against smoking, just as they did against drinking, it almost made the activity more popular. At this time, there was a "rise in popularity of tobacco, particularly in its new and sneakiest form, the cigarette" (Brandt, p. 45). The brand a person smoked depended on their preferences, but their popularity depended solely on their preferences. on how it was announced. It was known that a person “buys brands rather than cigarettes and it is advertising that has built this prestige in the eyes of consumers for a particular product (Brandt, p. 78)”. One of the first major brands to become popular was Camel under the RJ Reynolds company. Camel cigarettes have been very successful and their advertisements are more than half of it. RJ Reynolds launched their Camel brand cigarettes and became their first national brand in 1913. With this power, it was necessary to maintain this power to ensure that they continued to gain consumers and not lose any current consumers . To do this, they needed to step up their advertising game to make their brand appealing to all kinds of people. RJ Reynolds and Camel were very successful in capturing the attention of their audience by using advertisements that they knew their consumers would like. During Camel's early years, RJ Reynolds advertised in the form of "teasers" by releasing the ad bit by bit, leaving its consumers wanting more. The teaser ads are what led to the quote of "I'd walk a mile for a camel." Middle of paper......and even in the "Big Five" era, if anything it pushed him to be more successful. As a company and as a brand, RJ Reynolds and Camel would win an Emmy Award for their fantastic advertising starting with their teaser ads and leading into their ads showing that they are the healthiest and most interesting brand to smoke. If I had to judge whether Camel would have made it to the 21st century without the knowledge I have now, I would say their advertising would take them further into the future than that. Camel is a powerful advertiser and knows how to make its brand attractive to tobacco smokers here and abroad. Works Cited Brandt, Allan. The Century of the Cigarette: The Rise, Fall, and Deadly Persistence of the Product That Defined America. New York: Basic, 2009. Print. Werner, Carl A. “The Triumph of the Cigarette.” The American Mercury December 1925: n. pag.Web.