Table of ContentsWho is Britney Spears?History and EvolutionAdvantages and DisadvantagesS-Curve of Low-Rise JeansConclusionWho is Britney Spears?Pop Culture is the The entirety of ideas, perspectives, attitudes, images and other phenomena that are part of the mainstream of culture. Mainly influenced by mass media, this set of ideas permeates the daily life of society. The most common pop culture is entertainment such as movies, music, and television. These tools have a considerable impact on the contemporary fashion industry. Britney Spears is one of the most iconic pop culture influencers of the 90s. Her image shaped fashion innovation through her popular music around the world. In this case study, we will focus on its low-rise jeans that impact fashion innovation. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essay Britney Spears is one of the most iconic pop cultures of the 1990s and continues to this day. Low rise jeans, crop top and platform heels are identified as Britney's fashion. She is a pop star singer, during her first album "Baby One More Time", debuting in the music video for "Hit me baby one more time", her look dominated her decade and probably responsible for the stocking parade reconstructed tummies that have hit the stores. mall every Saturday in 2002. A style icon who catapulted '90s pop culture and launched a new generation of divas, Spears inspired the dress code of millions of teenage girls and a few adult fashionistas. Low-rise jeans are the biggest image of her at that time. The low-rise jeans trend started to be popular in 1998 when his first album was released, but became more powerful in 2000 after his second album "Oops!" "I Did It Again" was released, however, the original low-rise jeans of his style were diverted from hippie jeans in 1960. This was the beginning of the hippie era. The young and free love movement that shook the American culture wears the casual style of blue jeans, which represented the absence of more structured clothing The biggest story of the decade began in the mid-to-late 2000s, with the resurgence of low-rise jeans, thanks to. innovations in stretch denim technology Immediately, everyone was wearing low-rise skinny jeans at work, on weekends, and for a date night History and evolution In America, the first low-rise jeans, called hip-huggers,. became popular in the late 1960s, with the rise of the hippie counterculture and rock 'n' roll. In the 1970s, pantsuits became common and became a staple of disco culture in which the. people dance (The Hustle) in their Wrangler hip-huggers. Later, around 1992, Alexander Mcqueen sent models down the catwalk in his low-slung "Bumsters." And then, Tom Ford's first collection for Gucci included his now famous figure-hugging velvet suit. This is a very popular collection. By the mid-90s, low-rise bottoms had infiltrated popular culture, but Britney Spears brought this style, lower than ever (ultra low rise jeans), back to popular style over the past five years, starting from 1998. Around this time, the trend hit malls across America. Since then, low-rise jeans have enjoyed international fame. Britney's style has established itself in the consumer market through her pop music, her film called Cross Road andher music awards on the red carpet. Including her casual lifestyle clothing, she has always been in the spotlight. People want to know what she's doing and what she's going to wear the next day. Britney Spares' style took only a few months to gain mass market acceptance. That's pretty fast for the fashion market. Some consumers take it immediately after seeing it on television. Jeans have been slightly modified by American clothing brands every year since its debut, such as Abercrombie and Fitch, Levi's, Wrangler and American Eagle Outfitter. Brands have added accessories into jeans, made jeans shorter and ripped jeans, and put new technology into denim like low-rise denim leggings. Later, the trend refers to low-rise cropped denim. People wear them widely in summer. After 2002, high-waisted jeans took the place of low-waisted denim factories. People weren't wearing low rise jeans as much as before, however, the trend is still there in the market and people still have the jeans in their closet. Waiting for the trend to come back one day. Now, the pop princess is signing on for her first-ever luxury fashion campaign with Kenzo. She is the new influencer of Kenzo's latest spring 2018 collection. His music and style have influenced pop culture since his debut album, created by the mass culture of middle-class consumers generated by the Industrial Revolution. This will be a big, refreshing change in Britney's style. The style will transform to a higher fashion level. For example, Britney Spears' spring 2018 collection partners with luxury brand Kenzo. People will see her fashion in a better way. For example, Kenzo used higher quality raw materials and added more details to the clothes. And one of the most exciting things ever is that Kenzo has designed a low-rise denim underwear. It will be a new innovation in pop culture like Britney. This will be an interesting piece for Britney's loyal consumer and new generation fans in the future. Pros and Cons The benefit to the consumer is that it is fun to wear, can show off their sexy workout body, and can help them gain confidence and look fashionable. For denim production, the company's growth doubled during this period. Fashion business owners can reduce production costs because the plans use less fabric and produce roughly similar designs. Additionally, during periods of high demand, entrepreneurs make magnificent profits every week. This innovation has certain drawbacks. Jeans are impractical; These are limited movement problems. If wearers drop something or need to tie their shoes, it can be a difficult time to accomplish this task. In 2001, the Canadian Medical Association Journal published a medical report stating that "women aged 22 to 35 who have worn tight low-rise jeans in the previous 6 to 8 months may cause a condition called Meralgia Paresthetica ". low rise jeans The S curve of low rise jeans timeline shows that fashion innovation started in the 1960s. There is a small group who take high risks in the face of the new fashion style. In 1998, fashion innovation returned with Britney Spears. This time, the first followers trust the influencer: low-rise jeans are good to wear. This pop culture had a massive impact in 2000, the early majority accepted the product 100 percent due to the improvement of the previous group. In 2002, the..