In 2017, many brands and advertisers attempted to capitalize on the growing feelings of “social justice” that were being heavily encouraged at the time. Many commercials released during this period were not well received, but few received as much notoriety as the Kendall Jenner Pepsi commercial. This brand's marketing in advertising was ineffective as many viewed it as tone-deaf and making light of serious issues in a disrespectful and demeaning manner, while also being seen as a misguided attempt to grab money by playing against the polarizing social climate of the world. time has failed on all fronts, particularly the appeal of philosophy in advertising. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay Although there is a severe lack of understanding of publicly acceptable advertising, primarily due to a lack of ethics, tone deafness is the way to label advertising. This is because Pepsi does not seem to be aware of the importance of what it shows in the advertisement. Advertising makes it seem like protesting is a cool, almost trivial thing that people do for fun. One of the main reasons individuals protest is because they disagree with something. Generally, when they see people participating in any demonstration, they are outraged, worried or even afraid. No one in the Pepsi ad looks like that and from that people identify a feeling, or lack of feeling, an ability for Pepsi to actually know the ideas it is promoting. This inability to appear aware of the true weight of advertising has significantly reduced the perceived ethical capacity of the advertising attempt. During the period this ad made the social climate in the United States quite tumultuous. Protests, as shown in the Pepsi commercial, were commonplace at the time and the Pepsi brand attempted to capitalize on this in the minds of many viewers. The use of a multi-million dollar advance from Kendal Jenner in the ad plastered to people's logos shows that the ad really had a deeper intention of simply selling the idea that Pepsi is more interested in financial gain than through the development of a brand face that the population at large would be proud to purchase from. Any informed consumer after viewing the ad would most likely feel that the brand was misleading to the viewer and would be less likely to continue supporting the Pepsi company. Many of the best marketing efforts ultimately achieve their respective goals by evoking strong emotions in an ad's viewers. Whether emotions should be positive or negative on the part of the viewer is determined by the brand's objective for the advertisement. Although more often than not, a positive emotion is best suited in the field of marketing for a brand, even a negative emotion can be used effectively to convey a message, but there is one important thing to remember in the dangerous world of marketing : the objective is to sell. a product by building a respected brand image. When a brand advertisement is watched by a group of individuals, they know that is the main objective. They know what they're seeing is advertising, and when marketers use ads that parallel real, serious events, it can be difficult for viewers not to see a company trying to profit from true fate of others..