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  • Essay / Automotive Industry Outlook - 1383

    IntroductionThere are many automobile manufacturers in the world. Appendix A is a list of 215 automobile manufacturers available on the Wikipedia website titled List of Current Automobile Manufacturers (in alphabetical order). (List of current automobile manufacturers (in alphabetical order)) Due to the limited time available for manufacturer information and the limited time available for this document, the search was limited to only the manufacturers listed below for the majority of perspectives of the industry. . [replace with selected company] was chosen for in-depth review of this report.• Ford Motor Co.• General Motors• Honda Motor Co.• Toyota Motor Corp Ltd.• Nissan Motor Co.• Fiat Group• Volkswagen AG• Hyundai Motor Co.• Bayerische Motoren Werke AG (BMW)• Daimler AG (Mercedes-Benz)• SubaruIndustry/Market AnalysisAutomotive Industry OutlookIn 2013, Frost & Sullivan, a growth partnership company, made five forecasts for the year. Some of these forecasts predicted that China would sell twenty million vehicles, at least a brand consolidation, that the Volkswagen group would become the number one group and that there would be a billion vehicles in operation (Singh, Surender and Kelly). Throughout the year, several of these predictions came true or were close to coming true, meaning Frost & Sullivan is making some pretty accurate predictions for the year ahead. For 2014, they predict that China will sell around twenty-three million vehicles and that the United States will exceed the sixteen million sales mark, and that two large original equipment manufacturers (OEM) will exceed ten million of sales. the market is expected to increase, with double-digit growth, and the future automotive retailing is expected to evolve and be...... middle of paper ......F. Roofer. “A new look at industry and market analysis.” Business Horizons (2002): 15-22. Picciotto, Dan and Nishit K Madlani. “The global automobile industry is focusing on foreign and emerging markets.” Credit Week (2013): 26. Online. May 21, 2014. .Porter, Michael E. “From Competitive Advantage to Business Strategy.” » Harvard Business Review (1987): 43-59. Print. May 2014. Rhett Dornbach-Bender, Bill Slade, Joe Thorpe. “Strategic Report for Ford Motor Company.” Oasis Consulting (2009): 28. online. May 20, 2014. .Sedgwick, David. “Pricing power shifts to suppliers.” Automotive News (2012): 2. online. May 20 2014. .