Conion Rice Cooker Marketing Plan of recently launched rice cooker which is introduced in the market in August 9, 2017. This rice cooker is made in China. Best Electronics Limited is the distributor of these rice cookers. This particular model of rice cooker (Conion BE 183A2BS) is priced at BDT 2,104 but at Best Electronics you can buy it at the promotional price of BDT 954 (discounted price).Say no to plagiarism. Get Custom Essay on “Why Violent Video Games Should Not Be Banned”?Get the Original EssayThe capacity of the Conion BE 183A2BS rice cooker is 1.8 liters and 700 watts of power is consumed by this rice cooker. rice. This particular model of rice cooker has a very attractive silver metal colored body with designs engraved on it. Its functionality also includes an automatic temperature control system, a non-stick coated inner pot and a sealed pressure structure. Best Electronics offers 1 year replacement warranty and 6 months service warranty. About ConionAt Conion, we believe the fun lies in improving your home beyond imagination. We use the latest R&D techniques to ensure advanced and intuitive technology in our products that meet your changing lifestyle needs. With unprecedented proprietary advancements such as AQT A+ Technology, EyeCare, Magic Air Technology, 3D Aqua Wash, Dyna+Fresh Technology, Ultra High Speed (UHS) Technology, Conion is strongly dedicated to the continuous development of technologies innovative solutions to provide you with the best modern solution for your home appliances and electrical needs.Welcome to our world of continuous improvement.Our mission is to produce the best quality products and provide them at the best price in the market.Our vision is to be the leading home appliance distributor brand of Bangladesh.Our aim is to serve all categories of people of Bangladesh through our products at the lowest price. We are here to make people's daily lives simpler and easier. Market Description A target market simply defines the consumers or groups most likely to purchase a particular product or service. Various consumer characteristics are used to define a target market, including demographics and psychographics, type and frequency of use, product benefits, and geographic location. So, for this particular product, we have decided to target three customer bases after extensive market research. up to 40 years MarriedFemale19 to 25 SingleMale 20 to 26 SingleProduct ReviewsIn e-commerce, product reviews are used on shopping sites to give customers the opportunity to rate and review the products they are have purchased, directly on the product page. Other consumers may read them when making a purchasing decision. Here we will highlight the review of the use of our particular product: Conion BE 183A2BS Rice Cooker. This rice cooker is much cheaper than other competing products in the market, but it does a very good job in terms of cooking certain foods like rice, khichdi, meat products, etc. It has the particularity of turning off automatically after a certain time when the food is cooked. And all these things you get at a priceaffordable. To make purchasing decision easier, customers can also visit their website to see customer reviews. Some of them are given below. Competitive Review When it comes to a competition, Vision de Pran RFL has launched another product with the same specifications. Although the Conion and Vision rice cookers do not vary much in terms of quality, the Conion rice cookers are cheaper in terms of price. Although Conion offers the same features but at a very affordable price and with a 1 year warranty. SWOT AnalysisForceThe build quality and appearance of this rice cooker are premium. You can feel the weight of a quality product at first glance. In this price level, it is difficult to find a product like this in the market. It's not just a rice cooker, you can cook meat, pudding, khichdi, brownies, cakes, etc. This cooker consumes only 700 watts of electricity, which is really low compared to other competing brands in the market. Weakness Since the cooker has just been introduced in the market, its popularity is very low compared to other brands. So it will be a challenge to sell the product initially. It cannot be used without electricity. Thus, in the event of load shedding, the consumer will not be able to cook. OpportunitiesConion offers the most affordable price for rice cooker customers. So, it can reach the best-selling product category once it is promoted to the target customers. The company also offers a 6-month free service warranty and one year product replacement warranty. So this will be a huge benefit for buyers. Since Bestelectronics is the distributor of these products, they can provide 24-hour delivery to any corner of our country. ThreatsIncreasing number of competitors is always a threat but as we offer the best and most affordable price it can also become an asset as customers can now directly compare with all other brands in the market. The biggest threat is that overuse of this product may increase the electricity bill, but still it will be lower than other brands because it is the most energy efficient cooker. Objectives Increase sales – To maximize profits, l The company needs to increase the sales of our product. Build brand awareness – The company needs to build brand awareness to let people know that this brand exists. Increase market share – To dominate and control the market with our product we have to introduce new model of rice cookers with more and better features. Launch new products - To stay in the market we have to launch new products with new features and new designs with or with the competing brands. Improve customer relations – Need to push maintain the relationship with the customers by staying in touch with them even after selling the product, this can be done by providing them with promotional codes or discounts on their products. Increase Profits – A company cannot sustain itself in the market without profit, so it must increase its profits. sells volume and gets involved in promotional activity only after calculating the profit limit.ProblemCompetition - People of Bangladesh are gradually changing their lifestyle towards an automated system. So they started using many electronic products to make their lives easier and simpler. Focusing on these elements, many companies began to improvise their product chains with more and more home appliances. One of them is Rice Cooker..

Essay / Conion Rice Cooker Marketing Plan of recently launched rice cooker which is introduced in the market in August 9, 2017. This rice cooker is made in China. Best Electronics Limited is the distributor of these rice cookers. This particular model of rice cooker (Conion BE 183A2BS) is priced at BDT 2,104 but at Best Electronics you can buy it at the promotional price of BDT 954 (discounted price).Say no to plagiarism. Get Custom Essay on “Why Violent Video Games Should Not Be Banned”?Get the Original EssayThe capacity of the Conion BE 183A2BS rice cooker is 1.8 liters and 700 watts of power is consumed by this rice cooker. rice. This particular model of rice cooker has a very attractive silver metal colored body with designs engraved on it. Its functionality also includes an automatic temperature control system, a non-stick coated inner pot and a sealed pressure structure. Best Electronics offers 1 year replacement warranty and 6 months service warranty. About ConionAt Conion, we believe the fun lies in improving your home beyond imagination. We use the latest R&D techniques to ensure advanced and intuitive technology in our products that meet your changing lifestyle needs. With unprecedented proprietary advancements such as AQT A+ Technology, EyeCare, Magic Air Technology, 3D Aqua Wash, Dyna+Fresh Technology, Ultra High Speed (UHS) Technology, Conion is strongly dedicated to the continuous development of technologies innovative solutions to provide you with the best modern solution for your home appliances and electrical needs.Welcome to our world of continuous improvement.Our mission is to produce the best quality products and provide them at the best price in the market.Our vision is to be the leading home appliance distributor brand of Bangladesh.Our aim is to serve all categories of people of Bangladesh through our products at the lowest price. We are here to make people's daily lives simpler and easier. Market Description A target market simply defines the consumers or groups most likely to purchase a particular product or service. Various consumer characteristics are used to define a target market, including demographics and psychographics, type and frequency of use, product benefits, and geographic location. So, for this particular product, we have decided to target three customer bases after extensive market research. up to 40 years MarriedFemale19 to 25 SingleMale 20 to 26 SingleProduct ReviewsIn e-commerce, product reviews are used on shopping sites to give customers the opportunity to rate and review the products they are have purchased, directly on the product page. Other consumers may read them when making a purchasing decision. Here we will highlight the review of the use of our particular product: Conion BE 183A2BS Rice Cooker. This rice cooker is much cheaper than other competing products in the market, but it does a very good job in terms of cooking certain foods like rice, khichdi, meat products, etc. It has the particularity of turning off automatically after a certain time when the food is cooked. And all these things you get at a priceaffordable. To make purchasing decision easier, customers can also visit their website to see customer reviews. Some of them are given below. Competitive Review When it comes to a competition, Vision de Pran RFL has launched another product with the same specifications. Although the Conion and Vision rice cookers do not vary much in terms of quality, the Conion rice cookers are cheaper in terms of price. Although Conion offers the same features but at a very affordable price and with a 1 year warranty. SWOT AnalysisForceThe build quality and appearance of this rice cooker are premium. You can feel the weight of a quality product at first glance. In this price level, it is difficult to find a product like this in the market. It's not just a rice cooker, you can cook meat, pudding, khichdi, brownies, cakes, etc. This cooker consumes only 700 watts of electricity, which is really low compared to other competing brands in the market. Weakness Since the cooker has just been introduced in the market, its popularity is very low compared to other brands. So it will be a challenge to sell the product initially. It cannot be used without electricity. Thus, in the event of load shedding, the consumer will not be able to cook. OpportunitiesConion offers the most affordable price for rice cooker customers. So, it can reach the best-selling product category once it is promoted to the target customers. The company also offers a 6-month free service warranty and one year product replacement warranty. So this will be a huge benefit for buyers. Since Bestelectronics is the distributor of these products, they can provide 24-hour delivery to any corner of our country. ThreatsIncreasing number of competitors is always a threat but as we offer the best and most affordable price it can also become an asset as customers can now directly compare with all other brands in the market. The biggest threat is that overuse of this product may increase the electricity bill, but still it will be lower than other brands because it is the most energy efficient cooker. Objectives Increase sales – To maximize profits, l The company needs to increase the sales of our product. Build brand awareness – The company needs to build brand awareness to let people know that this brand exists. Increase market share – To dominate and control the market with our product we have to introduce new model of rice cookers with more and better features. Launch new products - To stay in the market we have to launch new products with new features and new designs with or with the competing brands. Improve customer relations – Need to push maintain the relationship with the customers by staying in touch with them even after selling the product, this can be done by providing them with promotional codes or discounts on their products. Increase Profits – A company cannot sustain itself in the market without profit, so it must increase its profits. sells volume and gets involved in promotional activity only after calculating the profit limit.ProblemCompetition - People of Bangladesh are gradually changing their lifestyle towards an automated system. So they started using many electronic products to make their lives easier and simpler. Focusing on these elements, many companies began to improvise their product chains with more and more home appliances. One of them is Rice Cooker..

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