Table of ContentsObjectives of the StudyThe Scope of the StudyLimitation of the StudyMethodologyData SourceStore ManagementKey Responsibilities of Store ManagementBig BazaarOrganizational StructureMerchandisingMerchandising Classification Criteria:Competitor Analysis:Specific Insights of Big Bazaar, AmritsarSo the role of the store should be:Objectives of the studyTo understand the management of stores in Big Bazaar AmritsarTo understand the functioning of different departmentsTo enable us to have an insight into the world of corporate retailThe scope of the 'studyThis report is based on the study conducted at Big Bazaar, AmritsarIt aims to understand the company's retail establishment, organizational structure, departments, techniques, marketing strategies and its advantages over to competitors. Limitation of the study In accordance with company rules, no information was disclosed. As the leaders are busy with their daily schedules, it is not possible for us to spend more time in interaction and discussion with them. The deadline is a major constraint. Methodology Observe the functioning of different departments like store management, checkout process, store staff and customer service, etc. Chat with the store managers and employees A brief discussion with the Third Party Vendors working in Big Bazaar Data SourcePrimary Data – The main source of data collection is mainly from observations of the functioning of different departments. By interviewing managers of different departments and with the help of staff members, the basis of this project is developed. Secondary Data – Data is collected through secondary sources such as company manual and website, product brochure, annual report. Store Management Store management is extremely critical to ensuring the smooth running of the store. It must be versatile and secure to be transmitted to the right customers. In this context, retailers must relay current personalized/modified offers and services and try to target each individual. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essay The store management system executes the operation of the store and uses the corresponding mechanical assembly line. It is important to see and understand how the store will meet customer needs and meet their expectations. Consistency in executing relevant product lines, price points and service offerings is crucial to running an effective and efficient business model. Some important features of retail operations that help a retail store in its operation and performance are: Customer service and sales processesStaffing and store schedulingRetail floor and shelf managementStore administrationWarehousing and SCMPrevention of retail lossesCash register processesCash register processesVisual merchandising and displaysKey store management responsibilitiesFinalize and drive transactions at the store level to achieve budgeted revenueAnalyze category performance with category managers to ensure the correct product mix for the storeEnsure adequate facilities and store ambiance for customers Track and minimize loss, damage and theft within standards Drive retail sales The seamless cash management system Monitor and track competition and benchmarking and initiate counter-strategies News customer acquisitionsRetain current customer base Big Bazaar Founded in 2001 by Kishore Biyani, Big Bazaar as a retail chain operating under the parent organization – Future Group – which occupies a significant position in the Indian retail and fashion. Big Bazaar is one of the oldest hypermarket chains which houses around 250+ stores in the country. It covers three core categories of Indian retail: home, food and fashion. Popular retail chains, like Food Bazaar and FBB, are an integral part of Big Bazaar's identity. The latter (i.e. FBB) has exponentially become a major brand that embodies fashion in India. Big Bazaar stands out from other stores because of its value for money for Indian consumers. Big Bazaar guarantees the best products at the best affordable prices. With the ever-expanding range of in-house brands, they have entered the world of fashion and general merchandise, including furnishings, utensils, tableware, cutlery, sporting goods, etc. Organizational Structure Variety of product range at Big Bazaar: The department store includes everything needed by people belonging to the middle-income group. It varies from groceries, clothing, accessories and clothing for all age groups. It also contains utility items, furniture, plastics and a much wider range of products. The added benefit of customers shopping at the grand bazaar is the discount that is always offered on most of their products. It meets all the needs of the family. With over 250 stores in India, Big Bazaar is one of the fastest growing retail chains in the country. Merchandising The primary function of a retail store is to sell products to its customers. Merchandising is a practice used to sell a product to consumers at retail. One of the important features of retailing is to decide on the composition and quantity of goods to be purchased by the store. Through the merchandising process, a retailer offers the right quantity and quality of product at the right place and at the right time in order to achieve the company's financial goals. Goods management is a combination of a series of works. Planning involves getting the goods well in advance for the selling season. Control involves designing work to determine whether the objective is achieved or not. If it deviates from regular work, we need to check it and keep it aligned on the path. The merchandising mix is ​​used to represent the range of products offered at retail to its target customers. Developing the mix helps the retailer attract more of its target customers. The number of different items is represented by the product assortment within a particular product line. Merchandising Classification Criteria: Unit Product Value Repeated Consumption Frequency of Purchase Customer Services Fashion Changes Complex Technology Consumer Value Creation SWOT Analysis Strengths: Big Bazaar Offers Everyday Low Prices (EDLP)Very Strong Story and retail experienceExperienced in-house staff and marketing teamPoint of sale promotionStrong ethics and core values ​​of the parent groupCustomer satisfaction level is very high for existing customersBrand assetsHigh diversity of staff under one roofState-of-the-art infrastructure in each outlet sales Employee satisfaction rate is quite good Weakness: Revenue per square foot is low Store opening frequency is not up to expectations Customer perception of the store is goodMarketPopular brand products are not available in the storeOpportunity:With the increase in population, the size of the retail market is also increasing. Consumer preferences change every two days. Retail presence is only 5% in the country, a great opportunity to open stores across a huge untapped market. The income of ordinary people is increasing. technologyA large number of unorganized retail storesTo cope with changes in government policiesForeign direct investment in Indian retail sectorCompetitor Analysis:1) Reliance Fresh:These stores sell fresh fruits and vegetables, staples, groceries, fresh juices, bars and dairy products. They already have 1,600 stores spread across India and Reliance plans to spend over $250 million on the expansion of these stores. Since the products offered are inferior to those of the grand bazaar, it is not exactly a competitor to the grand bazaar but Reliance has attracted many customers for purchasing their daily groceries due to the perception of their fresher products and stores.being located in a convenient location so it might pose a serious threat in future.2) D-Mart: It is a chain of hypermarkets and supermarkets in India. It is spread across 141 locations in India. It offers products such as Grocery & Basics, Home & Personal Care, Dairy & Frozen Products, Daily Grocery, Stationery, Clothing and Luggage & Stationery section. The offering is somewhat similar to that of Big Bazaar, but with frequent discounts and affordable prices, it has become a major competitor to the big bazaar in order to attract price-sensitive customers.3) Wal-Mart India : Wal-Mart India operates 21 best Modern Wholesale Store Prices. It offers around 5,000 items in Cash & Carry wholesale. Best Price stores offer the best prices with unrivaled convenience, choice, quality and hygiene. They have already successfully established the back-end supply chain in India as per the guidelines of the Government of India. Everyday shoppers cannot purchase a membership to Best Price stores or the e-commerce platform, however, this is intended to allow small grocers to thrive. 4) Small Kiranas: There are around 12 million Kiranas in India, each of them serving 500 people. to 10,000 families in their service areas. The reason why organized hypermarkets and supermarkets have failed to wipe out their market is because of their loyal customer base. They offer products like groceries, stationery, and dairy products. The main advantage of these stores is their proximity to customers and the fact that they can offer credit offers to their customers. Specific Overview of Big Bazaar, AmritsarBig Bazaar opened in March 2016 at Trillium Mall Amritsar. Big Bazaar has 130 employees. There are also several third-party sellers from different brands who help customers. The total store size is 36,000 square feet. including warehouse. 30,000 square feet are dedicated to the store alone. Fixed allocation of space is given to the particular section while opening the store and then the only minor modification is done by the Visual Merchandiser. Centrally, all offers and loyalty programs are defined by the company.Music or radio “Big Bazaar”, the songs broadcast are also fixed and decided centrally by the company.Each Big Bazaar offers the same products. No localization is allowed. The number.