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  • Essay / Role of Social Media in Customer Engagement - 1452

    Also, SMEs (Small and Medium Enterprises) can use social media in customer engagement as the capital costs are cheaper than any promotional event of the product. One of the reasons to use the Facebook page is interactive. People who are a fan page can post photos, texts and videos on the wall page. Some companies therefore launch a campaign on favorite photos. The fan page posts a photo on the wall. If these photos are highly liked, the owner of this photo will receive a prize. Additionally, businesses use the Facebook page to communicate with their followers. If businesses continually have good conversations with their followers, people or the fan page feel comfortable commenting. This way, they will know the companies. Second, there is “information rich,” that is, the ability to provide information. Businesses can easily provide public information about the product or service. And they can add photos or video clips and links, which are part of the information that can be contained in products or businesses on a blog or page. The fan page may also provide additional information or inquiries. Third, “viral marketing” means being able to say it. This is the most important social media marketing activity for fans. For example, companies create activities after this fan page shares the news through Facebook, press the like button, press fans to express their