Many advertisements in women's and health magazines are based on one thing: becoming thinner. While snacking on chips could be detrimental to your plan to get up and be healthy. The advert uses regular, kettle-cooked chips to show you that Popchips are healthier, with less fat, and that you can eat more of them. They want to persuade the reader to make healthier choices when purchasing their chips. You get more chips for fewer calories, Popchips are healthier than the mainstream fried and kettle cooked chips. This popchips ad uses three visual stacks of chips to persuade people to eat healthier while eating more of their products for fewer calories. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essay Popchips use a bright red color to make the ad stand out where it was found in Vogue magazine. This magazine also contains other weight loss and fashion advertisements, including slim women dressed in beautiful clothes. Three different piles of chips, one cooked, one kettle cooked and the other is popchips. The entire ad is red and has a big 100 underneath the chips and this number represents how many calories each stack of chips contains. The ad in bold letters at the top says "Less Guilt, More Pleasure." Although the main target is people trying to lose weight or simply eat healthier, it's safe to say that the audience is mostly women, considering where the ad was found. The popchips give the information that they can eat more, especially when they ate fewer calories if they ate the same amount of chips. The literary elements that make this advertisement effective are the logos as well as the ethos. This advertisement has many high reasoning strategies that are directly related to the logos. The first example of logos concerns the nutrient information on chips. Most of the target audience reads the nutritional information under each set of chips and compares them side by side. When the public compares the two, they can see that Popchips are healthier, which helps because it gives advertising information about what you are putting into your body. Ethos isn't used with this particular ad, but I also searched for Popchips ads online and it showed a whole campaign Katy Perry did about pop chips. Katy Perry is a popular singer and is fit and has an hourglass figure which makes her perfect for this type of advertisement. Katy Perry was very present in the Popchips advertisements with humorous phrases, such as “Love. Without the handles. If you eat Popchips, you might also like Katy Perry. Keep in mind: this is just a sample. Get a personalized article from our expert writers now. Get a Custom Essay Using literary elements and visuals to better explain their product, they try to persuade women who want to lose weight to buy their snacks. Although this ad is effective, I think it could be even more convincing using the literary device, pathos..