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  • Essay / An Analysis of the Categories of Qualitative Research Methods Used by The Coca-cola Company

    Many organizations have used organizational development techniques to achieve organizational effectiveness. According to Najmin (2012), organizational effectiveness uses applied psychology to bring about changes in different aspects of the organization. These elements include culture, management styles as well as communication techniques in a company. Similar techniques apply to the Coco Cola Company, which had poor staff utilization leading to high staff turnover. Additionally, the company had few innovative strategies until recently, when there was a shift in the soft drink market, driven by sensitive health companies. As a result, the company needs organizational development interventions that would enable it to achieve higher levels of efficiency. Given this, the research reviews other organizational development research as well as an evaluation of other organizations that have used OD interventions to achieve organizational effectiveness. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”? Get an original essay The current research will use three qualitative research methods to capture relevant data that will help identify the best OD interventions that Coco Cola could use . First, the study will interview executives, middle managers, and general-level employees from organizations such as JetBlue and Google who have successfully conducted OD interventions in their workplaces with permission from senior management. During the interviews, I will record the respondents' responses on paper and then in computer files for analysis. Additionally, there will be an option for phone interviews or busy managers that I will record and store in a computer in electronic format. Second, I will use questionnaires to reach cross-functional employees about their views on their organization's OD interventions. Finally, I will obtain information from secondary sources such as peer-reviewed journals and textbooks to decipher the best interventions applicable to Coco Cola Inc. The research was based on four central hypotheses. First, interventions that have been successful in other organizations are relevant at Coco Cola Inc. Most OD interventions are applicable to many organizations because they tend to target human behavior as an agent of organizational change . Therefore, interventions that worked in other agencies might also work for Coco Cola Company. Second, the research would establish that senior management had a significant influence on the success of OD interventions. According to Najmin (2012), most ineffective organizations have weak leadership. As such, senior management must change so that younger employees can follow in their footsteps. Additionally, through the evaluation of other research on organizational development interventions, it would be possible to find interventions that would work for Coco Cola Company. Most of the research evaluated had evaluated interventions from different companies working in various regions of the world. The results would offer invaluable insight into the type of interventions that would work for Google given that it is a multinational company. Finally, the article plans to observe that certain interventions are only effective for certain.