This campaign mission must convey the importance of the programs offered by WWP and emphasize the need for financial support from the public. Over the years, WWP has demonstrated success in raising funds for its organization and programs from a long list of corporate sponsors (Current Corporate Sponsors, n.d.). One area that WWP has not developed is a marketing campaign targeting Americans ages 25 to 40, who are the exact same age as the veterans WWP is dedicated to serving. Focusing on this age group similarity in our campaign would allow our target audience to identify with WWP alumni while increasing awareness of WWP. While monetary donations may not match large corporate donations, public awareness of the organization will allow the organization to grow nationally and have locations in every country. 50