MALAYSIA: A RHETORICAL SLOGANIntroductionSlogans are popular among Malaysian leaders, it all started with the administration of the 4th Prime Minister, Mahathir Mohamad with the slogan “Wawasan 2020”. Since then, it has become a trend. Followed by Paklah, he released the Islam Hadhari concept and Datuk Seri Najib Razak's recent "1Malaysia". These slogans constitute a vision of the main national objective. The question is whether the slogan will remain rhetoric or become reality? Malaysia faces difficult challenges to unity as the nation is made up of a multi-ethnic society with diverse backgrounds and beliefs. Several efforts have been made to make this project a reality, from Rukun Negara to Malaysia. 1Malaysia “People First, Performance Now”, created by the current Prime Minister when he took office in September 2008 [The Report: Malaysia 2010 (Malaysia:2010), Oxford Business Group, page 19]. However, the concept is not well defined, but it is well understood as a national goal to assimilate or integrate the nation as one. Living in harmony despite different beliefs, ethnicities, races and origins. Just like how the neighboring country did it successfully. In addition to this, it acts as a formula to achieve “wawasan 2020” as a developed nation. The first reform carried out by his administration was to introduce the concept of KPI, key performance indicators as a guide to evaluate the efficiency and accountability of the government agency. . This is about ensuring equal distribution of wealth across racial groups, state and federal. Ir Dr Hasnul Mohamad Salleh “1Malaysia – concept and values.” Page 1]. In addition to this, the KPIs are formed in six major policy initiatives: Reducing crime ...... middle of paper ...... ethnic and spreading the spirit of love for the nation among the youth . In addition to this, introduce reading sessions every morning during the first period before the actual classes begin.CONCLUSIONIn a nutshell, some people will definitely say that the 1Malaysia concept is a total failure and many unresolved issues continue to arise. reappear from time to time and are not complete. solution to this. The main problem is that society cannot tolerate each other and continue to bring up issues along racial lines or start chaos. All races and backgrounds show their dominance over others. on the other hand, others may find that 1Malaysia is more than just rhetorical slogans. The government has taken initiatives to resolve the respective issues, but the transformation is progressing very slowly than it should. Apart from this, problems in the implementation of the policy.