It is virtually impossible to spend a day consuming media without hearing the disturbing truth of the representation of the female body in the media. This representation influences certain women on their perception. Throughout the last century, the ideal body shape ranged from girlish, boyish, to hourglass, to today's slim ideal. Fortunately, a new advertising movement embraces the female body in different shapes, colors and sizes. This development has powerful supporters like actress Jennifer Lawrence, known for refusing to lose weight for roles. Her reasoning is to encourage her fans to not have to squeeze into the ideal slim body type ("Jennifer Lawrence"). Lawrence's view is supported by "The American Medical Association has decided to take a stand against widespread photo editing, declaring that the practice is harmful to your health" ("5 Celebrities"). Certainly, celebrity support can inspire the change, but there are other hurdles to overcome before magazine covers, theater posters and lingerie advertisements show the female body intact. Today's technology makes enhancement and editing possible. easier than in previous decades Although companies are ridiculed for their unrealistic depictions of the female body, little progress has been made in realistic representation. Perhaps this is because magazine editors deliberately want to. that their covers don't resemble reality. Two Self Magazine editors explained that "covers should not reflect reality, but "inspire women to want to be their best." This statement came after Self's September 2009 controversy with Kelly Clarkson (Hartmann 1). Recently, Ellen DeGeneres comically attacked Target in response to their 201...... middle of paper ...... Rie's "Real" campaign has a positive influence on how their target market views themselves himself. is valid compared to the control groups and Victoria Secret. Works Cited "Aerie Launches #AerieREAL on Good Morning America!" American Eagle Outfitters Blog. Np, January 17, 2014. Web. April 22, 2014. “Eating Disorders.” Doctors, patient care, health education, medical research. Np, and Web. April 22, 2014. Hartmann, Margaret. “Self-publishers explain that covers are not meant to look realistic.” Jezebel. Np, 11588 August 8, 2009. Web. April 22, 2014. “Jennifer Lawrence refuses to diet for movie roles. » Hollywood.com. Np, November 9, 2012. Web. April 22, 2014.Sparks, Glenn Grayson. Media effects research: A basic overview. 4th ed. Australia: Wadsworth Cengage Learning, 2013. Print. “5 Celebrities Rejecting Hollywood Photoshop Fever.” Do something. Np, and Web. April 22. 2014.