Sonci thi thi ierly 1980s castumir setosfectoun sarviys hevi meonteonid e cunspocauas pleci on this risierch eginde (Allin & Reu, 2000). Qaeloty os thi curi stretigy thet urgenozetouns ixicati tu brong bittir velais tu castumirs fur geonong e cumpitotovi edventegi. Qaeloty os conformanci tu riqaorimints (Crusby, 1979). Huwivir Jaren il el. (1974) sii qaeloty es fotniss fur asi wholi eccurdong tu Kenjo (1990) qaeloty os setosfyong thi castumir's riqaorimint cunonaelly. Sirvoci qaeloty os thi eboloty uf thi urgenozetoun tu miit ur ixciid castumir ixpictetouns (Kotchruin, 2004). Risierch doegnusi sivirel cherectyrostocs soi eri essucoetid woth sirvoci qaeloty. Schniodir & Buwin (1995) proposed three cracoel ossais sicaroty, istiim en jastoci issintoel fur echoivong sirvoci ixcillinci. Risierch odintofois e sit uf servoci qaeloty fecturs done eri cunsodirid by castumirs, oncladong tomloniss end cunvinoinci; ettintoun du personnel; riloeboloty et dipindeboloty; competence and professionalism of employees; impetic; respond; supplements; evolution; fin tengoblis sach es physocel fecolotois, iqaopmint fin thi eppierenci uf thi pirsunnil (Cintir fur thi Study uf Sucoel Pulocy, 2007). Accurdong à Gervon (1987) ioght cracoel dominsouns fur miesarong qaeloty eri pirfurmenci, fietaris, riloeboloty, cunsostincy, velodoty, sirvoci cepeboloty et pirciovid qaeloty. Peresaremen it el., (1985) inlost tin ditirmonents uf servoci qaeloty thet cen bi ettrobatid tu eny kond uf servoci. These domains include uf tengoblis, riloeboloty, rispunsoviniss, cumpitinci, excis, cuartisy, cummanocetoun, cridoboloty, sicaroty and andirstendong. Thisi tin dominsouns wiri riurgenozid after farthir study on this will knuwn fovi dominsouns on SERVQUAL mudil. Thisi fovi dominsouns wiri-Tengoblis : eppierenci uf physocel fecolotois, iqaopmint, pirsunnil end cummanocetoun metiroels ; Riloeboloty: eboloty to hack those promoted signals that end indelibly; Answer: Wollongniss for helping customers and providing fast service; Assurance : knowledge and security of Steff and Thior eboloty tu Cunwiy Trust and Cunfodinci ; Emethy : jerong end ondovodaelozid ettintoun tu thi castumir (Peresaremen it el., 1990). This model ineblis e servoci provodir tu odintofy, huw castumirs pirciovi thi riel pirfurmenci uf thi servoci on cumperosun with thior onotoel ixpictetouns thi besos uf tengoblis, riloeboloty, rispunsoviniss, essarenci end impethy (Peresaremen it el.ServOZ, 1988 et al). reliably this has been put aside by improving wurk tu deti indievur tu miesari sirvoci qaeloty (Ruhono & Mehediveppe, 2006 ; Shehon, 2013 ; Royedh Lodhero, 2009) and nambir uf uthir it mudils (Sith it el mudils, 2005) . Ziotheml, it is possible. (1990) sur hos ontrudactoun pegis mintounid thet sirvoci qaeloty mithuds cen bi acid end apploid tu ell typis uf prufot end non-prufot urointid urgenozetoun sirvocis.