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Essay / Disney Case Study - 723
I think Disney hasn't diversified enough in recent years. Because of its history of success and current credibility, there is no reason for Disney not to pursue new ventures and experiment. Society and technology are constantly evolving and if Disney does the same, it gives them a competitive advantage and the ability to constantly differentiate themselves from any competition. Currently, Disney's ability to diversify provides multiple revenue streams and national recognition. Disney diversity includes media networks, theme parks and resorts, Walt Disney Studios, Disney stores and products, and games and