Chapter I: Introduction1.1 ContextCorporate social responsibility according to Henderson (2001) can be defined as the commitment of organizations to help society by improving the working and living conditions of employees, their families and the community as a whole. The use of CSR as a discipline finds its foundation in past centuries, when a certain form of social consciousness was then practiced by companies, however most authors agree that from the 1960s , the pace of development of the subject has accelerated. considerably and has become the real basis on which CSR rests in the current era, each of the last five decades has played an important role for the discipline, especially the decade of the 1990s, when general social discontent spread in different sectors of society and that organizations were asked to become part of the solution rather than the problem (May et al, 2007). Many companies now consider themselves socially responsible, the case of Shell is one that stands out, as the company in the 1990s was severely accused of accepting and following illicit labor policies and n had no interest in improving the living conditions of the communities in which it operated, as in the case of Nigeria. After restructuring its guidelines and strategies, Shell has now become a socially responsible and dedicated company. (Henderson, 2001). Starbucks Coffee is another company that is performing well. This company has developed different levels of social responsibility that extend from its own employees to coffee producers around the world (Starbucks.com, 2009). For both companies, the application of a social responsibility framework had positive results, especially those related to acceptance...... middle of article ......also describes the methodology secondary data followed by an explanation of the collection of primary data. process. Additionally, the instrument, sample size, and data processing and analysis are defined in this section. Chapter 5 presents the analysis of the data obtained through the primary research as well as the main conclusions of the study. Descriptive measures as well as frequencies were used to analyze the results and draw relevant conclusions. In addition, cross-tabulations were used to establish possible dependence between variables. Chapter 6 relates the main findings to the objectives of the research study to demonstrate that these were successfully achieved. Managerial implications of the research are also developed in this section in conjunction with limitations and suggestions for future research studies..