Sarida SaadehProfessor of Business Management “Creating Business History” Management is defined as “the process of achieving organizational goals in an environment changing, balancing efficiency, effectiveness and equity, making the most of limited resources, and working with and through other people” (Naylor 2004: 6). Theorists have continually sought ways to improve business performance to achieve organizational goals. The scientific management school, which developed in the late 19th century, was among the first to attempt to apply the rational principles of science and engineering to social organization and focused mainly on the operational side to find the best way to improve the process. Over the years, management rules have changed to respond to continuous changes in customer needs as well as the dynamic nature of the environment. The Rise of Feminine Values ​​The 1970s were the decade when women fought hardest for equal rights. Before the 1970s, career options for women were limited to those of secretary, teacher, flight attendant… this was the decade when divorces exploded and women began to become financially independent. Women around the world today have better access to education, employment and opportunities than ever before. Women already outnumber men in the U.S. workforce. The increase in women's access to higher education has been spectacular. A century ago, less than twenty percent of students were women. Today, women represent nearly sixty percent of graduates in the United States. On average, women also achieve better academic results. As a result, most white-collar professions will likely soon be dominated by women, including those in the middle of paper office. It is not impossible to conduct strictly honest business - Mahatma GandiStrategic PlanningIn the 1960s and in the 1970s, managers viewed strategic planning as the best way to ensure productivity and profits. The assumption was that anything of potential value for decision making and strategic planning could be measured and that after submitting those measures. ReferencesComputer technology in the 70s, 80s and 90s. (April 1, 2001). On WriteWork.com. Retrieved at 8:49 p.m. on February 18, 2014 from http://www.writework.com/essay/computer-technology-during-70-s-80-s-and-90-shttp://www.writework.com/ essay/frederick-taylor-s-scientific-management-reflects-approachhttp://www.telecommuting360.com/Letter-from-the-CEO http://hbr.org/2011/04/ethical-breakdowns/ar/ 1 www.referenceforbusiness.com/management/Sc-Str/Strategic-Planning-Failure.html