Global trade is growing tremendously and increasing day by day, it has indeed generated benefits to both the global and individual economy of a country. It plays a vital role in sustaining long-term profitability and also helps improve interconnection between countries. Tourism activity, however, is closely linked to global business and economy, as it contributes to significant monetary exchanges and also cuts boundaries between cultural and social settings. In other words, the world has become local to everyone thanks to tourism and globalization. In other words, tourism is a business that has grown globally and become popular by marketing its products and aquatic products all over the world. The tourism industry is based on many pillars that make it effective: destinations, products, infrastructure, tourist security, marketing, etc. One of them is the renaming of a destination, considered extremely important to meet the needs and desires of tourists and the destination itself. This essay will critically evaluate the chosen destination which is London, its current situation in terms of tourism activities, places and services offered to tourists and then move on to the other side discussing the products or places which have not not been promoted like the others, by redefining the brand image. them, creating a new slogan for marketing strategies, attracting and giving information to tourists through promotional activities to sell these brands. The aim of this essay is to carefully examine the existing tourism resources within the destination, their potential and weaknesses, SWOT and PEST analysis. , statistics of tourist visits and the comparison of these figures and their demographic factors, etc. Furthermore, the objectives of this essay are to discuss me...... middle of article ......sity of Surrey, United Kingdom.Greater London Authority, (2008). London's Central Business District: "Its global importance". Greater London Authority, London .UK. Pike, S. 2012. Destination positioning opportunities using personal values: “Achieved through repertoire testing with laddering analysis.” Tourism management. 33. pp.100-107.UNWTO Tourism Highlights, 2013 edition, available at http://dtxtq4w60xqpw.cloudfront.net/sites/all/files/pdf/unwto_highlights13_en_hr.pdf. Last accessed 2014Visit Britain, (2013), available at: http://www.visitbritain.org/mediaroom/archive/2011/filmtourism.aspx Last accessed 2014.Wallop, Harry. telegraph.co.uk. Np, and Web. November 3, 2009.Thomas Buttafarro, Jr. Joseph Deluca, Katelyn Gensler. (2009), London, the city of the world. BDG Consulting, Inc. London. City View Magazine August (2009): “Works in Progress”. 8-11. Print.