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  • Essay / mission statements - 760

    MISSION STATEMENTMission statements are used by organizations to explain their existence and communicate their intentions. .The goals and identity of a company depend on its mission statement, thus having to determine the purpose of the mission statement for that organization and its meaning.Defining a mission statementFalsey defines a mission statement as something that tells us what a company does and what it does. East. (Falsey, 1989) Mission statements generally tell us the public what an organization is, the direction it is heading, and its purpose. Gow writes that without a mission statement, most independent schools feel inadequate and biased. Schools therefore choose mission statements that reflect the school's policies and programs, directing them toward the desirable future and presenting the school's purpose. (Gow, 2009)Rabow, M., Wrubel, J., and Remen, R. (2009) write that medical students' definition of their individual mission statements encompassed presence, love, and awe. (Rabow, M., Wrubel, J. and Remen, R. 2009). For them, their mission statements were about how to handle being doctors in the real world and providing the best care to patients, as outlined in the Hippocratic Oath, and how to grow as professionals. Purpose of a Mission Statement According to Gow (2009), the Commission on Independent Schools of the New England Association of Schools and Colleges (NEASC), the accrediting body of some 600 independent schools, mission statements intend that schools have mission statements to explain their existence and define the attitude of each school that differentiates it from others. that most schools use mission statements to show their uniqueness, market their schools, and attract new students. Each mission statement in the middle of the paper should be unique, clear and confident enough to present and express everyone's beliefs and values. Although words alone cannot define a company or business, its values, characteristics, morals and ethics help define them. Works Cited Gow, P. (2009). What should mission statements do? Independent School, 69(1), 24-30.Falsey, T. A. (1989). Business philosophies and mission statements: A survey and guide for communicators and business management. Westport, CT: GreenwoodRabow, M., Wrubel, J., & Remen, R. (2009). Promise of professionalism: Personal mission statements among a national cohort of medical students. Annals of Family Medicine, 7(4), 336-342. DOI: 10.1370/afm.979 Williams, L. (2008). The mission statement: a business reporting tool with a past, present and future. Journal of Business Communication, 45(2), 94-119. DOI: 10.1177/0021943607313989