Gino and Mogilner (2014) demonstrated that the thought of money motivates people to engage in dishonest behavior, while time leads to self-reflection, which keeps people away from unethical behavior. . Although methodologically sound and the connection clear, the article focuses on the direct relationship between wanting money and behaving dishonestly. The article could be made more applicable by considering factors that influence unethical behavior and focusing less on suggesting greed and lack of self-awareness as a reason for cheating. Being the main focus of the article, time has been defined operationally through the level of self. -reflection and self-awareness of participants (Gino and Mogilner, 2014). Through this, the results concluded that personality and self-image intrinsically link time to less behavioral indiscipline. Although the above results are conclusive, the value of time as an expense is neglected. Viewing time as a resource to be spent creates an emotional mindset that leads individuals to think about their personal well-being (Liu and Aaker, 2008). Because the measurement of time is found to be more ambiguous than the measurement of money and/or wealth, time is not well associated with financial gain or loss, suggesting that time can get people to think about their personal character. The discussion paper fails to encourage participants to “save time” as is done with money. Gino and Mogilner neglect to focus on what time means to individuals: is self-reflection a reaction to the fear of losing time or does time simply trigger an emotional response? Unlike Gino and Mogilner, Liu and Aaker (2008) study the relationship between time, money and the level of generosity,...... middle of article ......gs add that the level Wealth plays an important role in this decision. Thus, by failing to take into account the social stigmas associated with owning money and failing to understand that money is seen as a multifaceted concept, the discussion paper fails to recognize that there are There are other reasons why people behave dishonestly and that there are social and emotional agendas attached to owning wealth. Although the link between time, money, and morality is successfully demonstrated, targeted experiments have narrowed down plausible explanations for cheating for money. The applicability of this article in everyday situations is limited because other emotional and social factors are not widely considered. Furthermore, operational definitions of time and money narrow perspectives as to why unethical behavior does or does not occur, thereby reducing the usefulness of the results...